Sponsorship Advisor Launches as a New Tool to Help Companies Evaluate Sports Teams
Yankees, Lakers, Patriots, Wolverines, Canadiens, and Galaxy rate as the top sponsorship partners
DALLAS, June 27, 2012 /PRNewswire-iReach/ -- Sponsorship AdvisorTM (www.sponsorshipadvisor.com) has recently been launched by Genesco Sports Enterprises, Inc. as a new, web-based tool that quantifies which pro and college sports teams are the most valuable to companies from a sponsorship perspective.
A proprietary formula utilizes objective data to uniformly score teams on a range of factors including impact, stature, national fan avidity, and local fan avidity culminating in a team's Power Score measured on a scale of 1-to-100. Users have the ability to compare teams across leagues, within a league, or within a local region.
"This is a tool that will help our clients and other companies active in sports sponsorship make smarter investment decisions that are based on quantifiable data," said John Tatum, co-founder and CEO of Genesco Sports Enterprises.
"One of the great things about this tool is that it is customizable to each brand based on their specific business goals," said Charles Rode, Managing Director, GSE Research and Insights. "We have the ability to add custom business rationale metrics, and users can assign different weights to various criteria based on their objectives. The data is continually updated so we can track team scores over time to see fluctuations."
The teams that lead in the initial rankings are high-profile franchises that have had a strong history of success on and off the field. The New York Yankees debut with the top score influenced by their championship history, large market, avid fan base, and superior business operations.
About Genesco Sports Enterprises, Inc.
Genesco Sports Enterprises, Inc. is a full-service sports marketing agency that helps companies grow their business by leveraging the passion fans have for their favorite sports, teams, and athletes. Focus areas include strategic planning, property acquisition, and marketplace activation. The company was founded in 1994 and has offices in Dallas, New York, Chicago, Las Vegas, Phoenix, and Charlotte.
About GSE Research and Insights
GSE Research and Insights, a division of Genesco Sports Enterprises, provides companies with consumer/fan analysis and industry intelligence to support sponsorship decision-making through the use of both primary and syndicated research. Specialties include in-depth profiles of leagues, teams, and markets as well as pre- and post-sponsorship evaluation.
For More Information Visit: www.sponsorshipadvisor.com
SOURCE Genesco Sports Enterprises, Inc.Back to top