Catapult Marketing, RPM Connect Merge to Form CatapultRPM
Game-Changing Opportunity to Meet Needs of 'Always On' Shoppers Meshes Expertise of Two Top-Ten Shopper Marketing Agencies
WESTPORT, Conn., May 21, 2012 /PRNewswire/ -- Agency holding company Hyper Marketing, Inc. (HMI) today announced the merger of two of its subsidiaries, leading shopper marketing agencies Catapult Marketing and RPM Connect, to create CatapultRPM, a behavior-based marketing services agency. CatapultRPM combines the brand advocacy strengths of Catapult with the retailer intimacy expertise of RPM Connect to drive brand growth through both shopper and retailer channels.
"The changing world of the shopper has inspired the need for a radically new kind of shopper marketing agency that can deliver omni-channel solutions that are brand savvy, retailer smart and digitally enabled," explains Paul Kramer, president of HMI. "Today's shoppers can be influenced to buy anytime and anywhere and are essentially always on. As a shopper-first agency, CatapultRPM is uniquely positioned to help brands forge relevant and motivating connections with 'always on' shoppers to inspire purchase whenever and however they choose to buy."
CatapultRPM offers clients a broad set of capabilities to address their brand challenges, including expertise in consumer promotions; shopper marketing; omni-channel digital solutions (including digital shopper marketing; consumer and shopper insights and analytics); CRM; etailing; loyalty; and in-store activation and merchandising. The new agency is headquartered in Westport, Conn.
"As the era of specialized agencies comes to a close, the philosophy behind CatapultRPM is both simple and game-changing: There is no 'above the line' or 'below the line' — there is only 'through the line,' because we need to bring any and all capabilities to bear to connect with 'always on shoppers,'" says Peter Cloutier, co-president of CatapultRPM and past group president of Catapult.
CatapultRPM also has forged an exclusive agreement with Driveline In-Store Merchandising Services, which features a more-than-13,000-person, dedicated in-store merchandising network, sophisticated monitoring systems, and audit program performance-tracking capabilities.
"This relationship with Driveline enables CatapultRPM to deliver truly seamless end-to-end marketing capabilities on behalf of our clients through better in-store activation, faster program implementation, and more refined tracking of program ROI," adds Joe Robinson, co-president of CatapultRPM and former president of RPM Connect.
CatapultRPM is the behavior-based marketing services agency that delivers accelerated business growth by connecting today's 'always on' shoppers to brands, and inspiring purchase whenever and however they choose to buy. The agency delivers true 'channel agnostic' solutions that are brand savvy, retailer smart, and digitally enabled. CatapultRPM creates relevant connections between brands and people to inspire purchase through insights and analytics expertise, emotionally charged creative, a true omni-channel marketing approach, deep retailer knowledge, and the latest digital tools and expertise.
CatapultRPM is headquartered in Westport, Conn., and leverages the expertise of more than 300 employees across 10 offices in major retailer geographies including Minneapolis, Bentonville, Chicago, Cincinnati, Nashville, Pleasanton, Los Angeles, Phoenix, and Tampa. CatapultRPM is a subsidiary of Hyper Marketing Incorporated Network (HMI), the largest independent marketing services network in North America.
Client include: Brown-Forman, Capital One, Chiquita Brands LLC, ConAgra Foods, Crayola, Gerber, Hyundai Capital America, Kellogg's, Kraft Beverages, Mars Chocolate US, Mars Food US, Mars Petcare US, Nice/Pak GrimeBoss, Nutro/Greenies, Oreck, Sara Lee, Valspar, and WWE.
Above, below or through the line? With CatpultRPM, there is no line.
Please visit us at: www.catapultrpm.com
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