Grandparents.com Announces New US Internet Record: More than 50% of Americans Over 65 Now Use the Internet
Growing Internet use by mature audiences enhances company's platform for online marketing to 50+ demographic
NEW YORK, June 8, 2012 /PRNewswire/ -- Grandparents.com, Inc. (GPCM.OB) reported today that research conducted by Pew Internet & American Life Project has revealed that, for the first time in Internet history, more than half of all U.S. adults over the age of 65 use the web. The Pew report found that 53% of the over 65 set use the Internet. In addition, about 70% of web-oriented seniors say they go online every day.
Pew also reported that over 1/3 of seniors on the Internet, age 65 and older, use social networking websites, and 18% do so every day.
According to Mashable.com, "This is a high number, especially considering 66% of all adult Internet users access social networking sites."
"It's great news for the relaunch of our website and PhotoVideogram App on Grandparents Day in September as the 'Grandparents.com Social Network,' " said Jeffrey Mahl, President of Grandparents.com, "The 50+ demographic is adopting the web at an ever accelerating rate, which enhances our strategic marketing plan to grow in the online business with America's greatest, most talented and experienced national resource - our grandparents! They have so much to give back."
Grandparents.com presented its business plan yesterday at the National Investment Banking Association Conference in New York City. An important element of the plan is creating a diverse Grandparents.com network of companies under the 'Grand' brand, each with a focus on products and services attractive to grandparents and people over 50 - from dating, gaming, entertainment, travel and leisure, to insurance, retirement planning, and investments. "The more tech-savvy they get, added Mr. Mahl, the more our audience will enjoy our offerings."
About Grandparents.com At Grandparents.com, our goal is to connect and inspire today's families. As the Ultimate Resource for Grandparents ™, we seek to strengthen the ties between family members by promoting wellbeing, and by providing smart information and expert advice on what really matters to our members, from health and money to travel and retirement. Our stories and videos celebrate the role of grandparents, and encourage them to tell their own stories, passing on a meaningful legacy to their children and grandchildren. As we approach the official Grandparent's Day launch of our new website and App, we will be unveiling new, enriching experiences for our users.
Forward-Looking Statements Various statements in this release, including those that express a belief, expectation or intention, may be considered "forward-looking statements" that involve risks and uncertainties that could cause actual results to differ materially from projected results. Accordingly, investors should not place undue reliance on forward-looking statements as a prediction of actual results. The forward-looking statements may include projections and estimates concerning the timing and success of specific projects, including, without limitation, the re-launch of our website, the release of our App, PhotoVideogram ™, and Grand Inspirations ™. Forward-looking statements may also include projections and estimates concerning our future operating results and financial condition. When we use the words "will," "believe," "intend," "expect," "may," "should," "anticipate," "could," "estimate," "plan," "predict," "project," or their negatives, or other similar expressions, the statements which include those words are usually forward-looking statements. When we describe strategy that involves risks or uncertainties, we are making forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release; we disclaim any obligation to update these statements. We have based these forward-looking statements on our current expectations and assumptions about future events. While our management considers these expectations and assumptions to be reasonable, they are inherently subject to significant business, economic, competitive, regulatory and other risks, contingencies and uncertainties, most of which are difficult to predict and many of which are beyond our control.
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