SEO Book Released: Mastering Your Website - The Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand

214-page, 30-chapter book for beginning, intermediate and advanced website owners and marketers. Takes readers from the starting point of registering their domain name through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Penguin.

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NEW YORK, June 28, 2012 /PRNewswire-iReach/ -- John Colascione, President and Chief Executive Officer of Searchen Networks ® Inc., an Internet Marketing and Search Engine Consultancy headquartered in West Babylon, New York, has released a 214-page, 30-chapter book designed to cover the basics as well as the most advanced SEO (Search Engine Optimization) marketing questions for doing business online.

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Editor & Publisher Ron Jackson from DN Journal, the domain industry's leading trade magazine, featured the release of "Mastering Your Website" in the "Low Down", a dedicated section featuring the industry's latest news. Jackson named Mr. Colascione a "Veteran Domainer and Developer" while comparing the creativity and books release to that of Marc Ostrofsky's New York Times best seller "Get Rich Click!". Jackson spent 20 years as a radio-TV broadcaster before opening a chain of record stores that he operated until the Internet transformed music retailing.

"Mastering Your Website gives the feeling of reading two books in one cover. First book is easy to understand and written for the beginner. Second book offers more complicated material and is written for the advanced user. An advantage is that only one book needs purchasing to pursue website understanding from beginner to advanced" said Patricia O'Neal.

Topics Covered:

Internet Domain Names
Why Do I Need Web Hosting?
Building & Running a Web Site
Understanding Search Engines
When Should You Have to Submit?
Filing a Reconsideration Request
Search Engine Optimization (SEO)
Google's Infamous PageRank™
How Link Popularity Works
All About Link Building
Meta Tags & How To Use Them
Search Engine Algorithm Hypothesis
Why HTML Pages Can Be Better
Why Google Is King of Search
Using a Robots.txt File
Relocating JavaScript
Does W3C Validation Matter?
Social Media "Algorithmically Speaking"
Google's Panda: February 2011
"White Hat" and "Black Hat" SEO
Pay Per Click (PPC) Advertising
What Is Reputation Management?
Content Marketing - The New SEO
Understanding Semantic Search
Website Monetization Strategies
Measuring Traffic and Statistics
Local Search and Google Maps
Google Patent Interpretations
Google's +1 Feature
Focusing On The Future

When asked why Mr. Colascione wrote the book he responded "I genuinely enjoy helping people learn and understand the Internet. What really works, what worked for me, and what, in my opinion, not to waste time on. I feel a significant part of this has come from the fact that most of what I have learned through the years came from others willing to spend their time sharing case studies and experiences of what worked for them. Eventually I began exploring new ideas of my own. Teaching what I've learned is, in a way, a chance to give back for everything I picked up through the years. Today I focus mostly on consulting, marketing of personal projects, and the management and improvement of projects I have become a part of over the years. I feel this book will help those in need of furthering their web site visibility in a time when the market continues to become even more competitive " said Colascione. "This book is, by no stretch, an all-encompassing guide to owning, operating and marketing a web site - and making it work for you, instead of you for it." he added.

"Mastering Your Website" is available in paperback at various retailers like:

The book is also available in digital form on kindle: http://www.amazon.com/Mastering-Your-Website-ebook/dp/B007XHJ39C/

About The Author: John Colascione

John Colascione is President and CEO of Searchen Networks ® Inc., an internet marketing and search engine consultancy firm in New York. In addition to his role at Searchen Networks, John is the founder, lead developer and managing partner of Long Island Exchange ® Inc., a privately owned media company whose award winning website provides Long Islanders with information, news and local business data. Colascione has won five awards for Creative Advertising and Marketing from "The Best on Long Island Awards". Category wins include "Internet, News, Media, and Publications", Internet, Independent", "Best Web Site of The Year" and "Internet, News, Media, and Publications".

For more information on this book please visit www.masteringyourwebsite.com

To schedule media interviews with Mr. Colascione or to find out about special bulk rates for book sellers please contact 1 (631) 587-7050, Extension 705 or you can email the publishers at bookinfo@masteringyourwebsite.com.

Media Contact:

Denise Colascione, Searchen Networks Inc., (631) 587-7050, Extension 705, accounts@searchen.com

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SOURCE Searchen Networks Inc.

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