Dickey's Barbecue Gets In The Groove
World's Largest Barbecue Franchise Launches New Playlist
DALLAS, June 9, 2012 /PRNewswire/ -- Dickey's Barbecue Restaurants announced today the launch of an interior refresh initiative aimed at the senses. As part of its rebranding initiative, the quick-serve barbecue chain has created a branded sensory experience that will roll out to all of its 236 restaurants.
"We take great care in creating a total experience for our customers," said Roland Dickey, Jr., president of Dickey's Barbecue Restaurants, Inc. "I chose many of the songs personally because I believe our restaurant atmosphere is key to our success. From the interior design of our restaurants, the wood fire aroma from the smoker to the tunes playing in the background – it all sets the vibe for the customer experience."
Dickey's refreshed playlist features Texas country as well as some southern rock flavored singer songwriters that have a raw, soulful sound. It will incorporate well-known artists while also featuring hip, new artists from independent labels. The company plans to expose customers to a unique branded sound experience found only at Dickey's Barbecue.
"We put together our new playlist after extensive market research to make sure the music we play reflects Dickey's current customer," said Joette Young, director of marketing for Dickey's Barbecue Restaurants, Inc. "Although we are a 70 year old company, our playlist can still be eclectic and fresh."
The new music upgrade is just another step in the company's strategic rebranding. New interiors are in the works along with new packaging, a website refresh and an online ordering application that will be rolled out later this year.
About Dickey's Barbecue Restaurants
Founded in 1941, Dickey's Barbecue Restaurants began in Dallas, Texas. More than 70 years later, Dickey's is now the world's largest barbecue chain. Currently, Dickey's Barbecue Restaurants is located in 44 states and over 230 locations nationwide. For more information on partnering with Dickey's Barbecue Restaurants in any location, call (866) 340-6188 or visit www.dickeys.com. Also visit our corporate Facebook page at www.facebook.com/dickeysbarbecuepit. Dickey's: Passionate about the Art of Great Barbecue.
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