Inventure Foods Adds Greek Yogurt Superfruit Smoothies
Pomegranate Pick-Me-Up™ and Acai Super-Antioxidant™ Join the Licensed Jamba® "At Home" Line
PHOENIX, May 23, 2012 /PRNewswire/ -- Inventure Foods, Inc. (Nasdaq: SNAK), a leading specialty food marketer and manufacturer, has expanded its Jamba® "at home" Smoothies line with a pair of superfruit smoothies featuring non-fat Greek yogurt. Pomegranate Pick-Me-Up™ and Acai Super-Antioxidant™ are the first smoothies in the Jamba® "at home" line to feature Greek yogurt in the formulation. The new smoothies are expected to be available for retail sale next month with a suggested price of $3.29 - $3.99 per eight-ounce package.
Pomegranate Pick-Me-Up™ and Acai Super-Antioxidant™ represent the third expansion of the popular grocery and club store retail line of smoothie kits in the past six months. Inventure first introduced the original line up of Strawberries Wild®, Razzmatazz® and Mango-a-Go-Go® in May of 2010. It added a fourth flavor – Caribbean Passion® -- in September of last year, and Orange Dream Machine® hit stores last month. More than 15,000 grocery and warehouse club stores have added the Jamba® "at home" line of smoothies to freezer cases since the product was originally launched in 2010.
Pomegranate Pick-Me-Up™ contains pomegranate, blueberries, strawberries and non-fat Greek yogurt. Acai Super-Antioxidant™ features acai, blueberries, raspberries and non-fat Greek yogurt. Both recipes feature antioxidant rich berries and non-fat Greek yogurt that provides additional protein when compared to standard non-fat yogurt. Each smoothie serving also provides a full serving of fruit, 100% daily value of Vitamin C and no artificial flavors, colors or preservatives.
"Greek yogurt is clearly on trend and a pretty hot product today," said Steve Sklar, senior vice president marketing, Inventure Foods. "We have been looking at formulations featuring dark berries and fruits that provide the highest antioxidant values, and because Greek yogurt has added protein benefits, we thought we'd put it all together to create an inspired smoothie geared towards consumers who value both health benefits and great taste."
Phoenix-based Inventure Foods launched the Jamba "at home" smoothie kit line under a licensing agreement with Jamba Juice Company (NASDAQ: JMBA), a leading healthy, active lifestyle brand.
About Inventure Foods, Inc.
With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods, Inc. (NASDAQ: SNAK) is a marketer and manufacturer of specialty brands in better-for-you and indulgent categories under a variety of Company owned and licensed brand names, including Boulder Canyon™ Natural Foods, Jamba®, Rader Farms®, T.G.I. Friday's®, Nathan's Famous®, Poore Brothers®, Tato Skins® and Bob's Texas Style®. For further information about Inventure Foods visit www.inventurefoods.com.
About Jamba Juice Company
Founded in 1990, Jamba Juice Company (NASDAQ: JMBA) is a leading restaurant retailer of better-for-you, specialty beverage and food offerings, which include great tasting, whole fruit smoothies, fresh squeezed juices, hot coffee and teas, slow cooked hot oatmeal made with organic steel cut oats, Fit'n Fruitful™ smoothies with Weight Burner Boost™, fruit and veggie smoothies, Whirl'ns™ Frozen Yogurt, breakfast wraps, sandwiches and wraps, California Flatbreads™ and a variety of baked goods and snacks. Jamba-branded products for at-home enjoyment are also available through select retailers across the nation and in Jamba outlets. Jamba Juice Company is a wholly-owned subsidiary of Jamba, Inc., a holding company which owns and franchises Jamba Juice stores on a global basis. As of January 3, 2012, Jamba Juice had 750 locations in the United States consisting of 307 Company-owned and operated stores and 443 franchise-operated stores. In addition, at January 3, 2012 there were 19 international stores. Fans of Jamba Juice can find out more about Jamba Juice's locations as well as specific offerings and promotions by visiting the Jamba Juice website at www.JambaJuice.com, becoming a Jamba Insider at www.JambaJuice.com/Insider, Liking our Page on Facebook at www.Facebook.com/JambaJuice, following us on Twitter at www.Twitter.com/JambaJuice or by contacting Jamba's Guest Services team at 1-866-4R-FRUIT (473-7848).
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