U-Lace remixes line to fulfill "TODAY SHOW" prediction of becoming "the next SILLY BANDZ"
U-Lace, the revolutionary and award winning customizing lacing system for sneakers, launches "U-Lace Mix-n-Match" in 42 unique colors; makes multi-color lacing more affordable and accessible than ever, positioning brand for explosive growth.
BUFFALO, N.Y., July 19, 2012 /PRNewswire/ -- U-Lace Customizing Lacing System announces a July 19, 2012 launch of "U-Lace Mix-n-Match." This new product configuration addresses consumer needs and positions the brand for explosive growth heading into Back-To-School and Holiday 2012.
U-Lace was called "The next Silly Bandz" by NBC's The Today Show style editor Bobbi Thomas. To view the video visit, http://video.today.msnbc.msn.com/today/38881089. New "U-Lace Mix-n-Match" is a product configuration that leverages the Silly Bandz-like "gotta-have-them-all" business model, with easy-to-merchandise packaging and a "no brainer" price point of $3.29 at launch.
Each "U-Lace Mix-n-Match" pack contains 6 U-Lace segments, enough to lace a single typical low-top sneaker. Consumers can mix and match multiple packs to design color combinations and lacing patterns quickly and easily. With 42 colors available, there are almost 70,000 possible 3-color and over 1,700 2-color combinations possible. And with dozens of unique lacing patterns, everyone can create their own unique look - at a price that generally beats doing so with standard laces.
Said Tim Talley, Founder and CEO of U-Lace, "From its inception, U-Lace was designed to empower consumers to customize their sneakers in multiple colors and patterns. With the launch of Mix-n-Match we have kicked the door open and made it that much easier for consumers to be creative, use more colors and create awesome lace-ups. And it's at a price point that makes 2, 3, 4, 5 and even 6 color lace-ups accessible and affordable to all."
Named the top trend product in Japan and sold in 36 countries, U-Lace is the world's first and only modular, customizing lacing system for sneakers. U-Lace gives consumers quick and easy access to the sneaker customization trend. U-Lace targets consumers ages 5 to 35.
U-Laces are short, stretchy laces that span a single set of eyelets. They pop in with ease and swap out in seconds, and each set of eyelets is an opportunity to choose a new color or eyelet span. Complicated lace-ups with many colors are completed in just a few minutes. To see sneakers laced live with U-Lace, visit http://www.youtube.com/watch?v=IH3EKXGL-5g or http://www.youtube.com/watch?v=dlZPZKy8ShY. As an added benefit, sneakers laced with U-Lace are instantly transformed into slip-ons.
U-Lace gives artistic power to consumers so they can customize their sneakers, hook-up and coordinate with team colors, school colors, and outfits. U-Lace transforms sneakers into a wearable, one-of-a-kind piece of art, again and again. For more information about U-Lace, visit http://www.U-Lace.com, http://www.facebook.com/u-lace or http://www.twitter.com/U_Lace.
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