Whisky Marketplace Researches Whisky Tastes Around the World
LONDON, June 25, 2012 /PRNewswire/ -- With Whisky becoming more and more popular in places less associated with it in the past, think Texas and Russia for instance, Whisky Marketplace UK has looked at expanding its offering across multiple countries, where users can find out more about various whiskies, read blogs and reviews from various people, see videos and of course, purchase the actual stuff online.
But while many westerners get familiar with styles such as Indian and Japanese Whisky, the rest of the world starts to expand their taste palette beyond the big brand names of Scotch. By diversifying the sites and languages of the Whisky Marketplace site, they also got a chance to learn more about the consumers. For instance, yes, some of the top pages viewed across all countries included the likes of Johnnie Walker, Chivas and Jim Beam; though one should note that it was the likes of Blue Label and Imperial alike, so the users are looking for the high end of the big brand names in this example. Jameson Special Reserve was also a popular one in many countries too for instance.
On the other hand, there were some unique trends too. The Dutch tended to look at content about 40-year-old whisky and 50-year-old whisky, and top brands viewed there included Port Ellen and Ardbeg. While in Russia, the most popular type of whisky by far was Irish Whiskey, and not the usual Scotch whisky suspect. Top brands there included Seagrams and Heaven Hill.
The research also uncovered a trend where a lot of countries liked to look within. One of the top categories for U.S. users behind Scotch whisky was American Whiskey. For Canadian users, Canadian whisky was second. And even in India, where Indian whisky traditionally takes a back seat to big brand name scotches, sure enough, local brand Amrut was one of the top three there. With hundreds of whiskies already available on Whisky Marketplace, there are still further places to go. Several brands local in other parts of Europe and Asia have recently garnered some attention from whisky fans and connoisseurs alike and Whisky Marketplace will be looking to bridge the gap to users around the world.
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