Global Launch of Luxup
A Unique Members Club Giving Global Travellers Privileged Access to Luxury Brands
LONDON, May 10, 2012 /PRNewswire/ -- Marwyn announces the launch of Luxup at www.luxup.com – a unique invitation-only club for international travellers with a love of shopping for luxury brands. Launching in summer 2012, the club will initially target Chinese and International travellers visiting London, with subsequent roll-out to the US and Hong Kong in the fall and then to other cities around the world.
Luxup will give the world's most sought after shoppers inside access to the world of luxury fashion. In partnership with the industry's most recognised brands, Luxup will offer members exclusive opportunities to engage with luxury brands through exclusive retail experiences including access to limited edition collections, exclusive products and 'money can't buy' events. These experiences will be supported by excellent member service including multi-lingual sites and support both online and in-store.
Luxup is led by a team that combines respected fashion talent and business strategists with a proven record of online success. From the world of fashion, Averyl Oates (Commercial Director), Phil Poynter (Creative Director), Harriet Quick (Editorial Director) and Anita Borzyszkowska (Communications Director) are joined by Phil Ley (Global Marketing Director), Andy Brown (UK Marketing Director), London Fashion Curator Sarah Mower and Global Production managed by North Six Productions. The team is led by founders and joint CEOs, James Corsellis and Mark Watts.
Tourist spend is one of the key sources of growth in the UK luxury goods market, currently accounting for more than 25% of spending, with forecasts predicting travel spend to contribute 75% of luxury growth in Europe by 2015 (Goldman Sachs). Globally, growth in luxury goods consumption is coming primarily from China and Asia Pacific.
Joint CEO Corsellis comments, "The industry is being powered globally by the strength of the travelling buyer of luxury and fashion. Our aim is to offer that new global consumer the warmest welcome and access to the fashion insider's world, while given luxury brands a new way to interact with global travellers."
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