DailyHookup.com Re-launches as Nationwide Member-Driven Shopping Platform for Gay Men
Pivots from LGBT Daily Deals to Crowd-Sourced Curation
WASHINGTON, June 20, 2012 /PRNewswire/ -- One year to the day after coming out during the 2011 Gay Pride festivities in New York, the Daily Hookup (http://dailyhookup.com) re-launches its social buying service with a fresh look and a new focus on "shopping for the modern man."
"We learned a few important lessons from our beta run last summer," said John Stubbs, co-founder of The Daily Hookup. "First, our members aren't isolated to cities – they are all over the United States and even the world. Second, we don't need a top-down approach to define what is 'discerning', 'luxe' 'trendy' or 'posh'. Our membership demands from brands what they demand from themselves: authenticity, honesty, support for community and attention to detail. Finally, we aren't really a daily deal company. We're a niche platform for sharing brands that share our common vision."
The Daily Hookup has recreated itself as a national member-driven platform for curation. Now, every brand is available online from anywhere in the US, and every brand is crowd-sourced and then personally presented by a Daily Hookup member.
- Exclusive discounts on swimwear, socks and underwear from upcoming independent brands Skmpeez and Vivarati
- A trip to Spain and a spot in the Madrid Pride Parade from Zoom Vacations
- Half-off VIP access to the enormous Matinee party on June 23 during Pride in New York City.
Using a grassroots, member-driven approach, members select and recommend brands to other members across lifestyle categories including:
- Arts & Entertainment
- Food & Wine
- Fashion & Style
- Home & Decor
- Pets & Kids
- Spa & Salon
- Sports & Fitness
- Professional Services
- Travel & Leisure
The Daily Hookup launched in public beta in June 2011 with a mix of national and local offers in NYC, DC, LA and San Francisco chosen by 12 in-house curators. The company succeeded by delivering more sales for DC-based shirt-makers Hugh & Crye than a similar offer with LivingSocial achieved. The Daily Hookup followed up that success by selling 1,797 vouchers during a flash sale for NY-based clothier Bonobos.com, demonstrating industry-leading engagement at a high price point as more than 10% of The Daily Hookup's members purchased the offer for $60 (industry average for deal engagement: 0.1%; average voucher price: $30). Click here to learn more about The Daily Hookup's experience with Bonobos and Hugh & Crye.
"The most important aspect of customer acquisition for Bonobos is having a partner that can tell our story, then close the deal with something compelling," said Ryan Urban, Founder of Bounce Exchange and former Head of Customer Acquisition for Bonobos. "Unlike other 'deal sites,' The Daily Hookup had a true editorial focus, and more images, showcasing our brand in a phenomenal way. This was a great experience for us, and exceeded our expectations."
"Our community built The Daily Hookup from the ground up and demonstrated both quick ROI and extended loyalty for our brand partners," said John Stubbs, co-founder of The Daily Hookup. "This is a natural evolution to empower our members to curate every deal for our community, and should deliver even more powerful results for brands looking to target gay men or break out on the Internet."
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