6waves Launches WaveX, a Mobile Traffic Exchange, to Help Developers Grow Their Games
SAN FRANCISCO and HONG KONG, July 24, 2012 /PRNewswire/ -- 6waves, a leading publisher of social and mobile games, today announced that it is launching WaveX, a mobile traffic exchange, to help developers supercharge the growth of their mobile games, completely free of charge. The biggest challenge facing mobile developers is how to expose their games to relevant players without spending exorbitant sums in user acquisition. By using WaveX, developers will be able to quickly and easily gain access to a high-quality network of players through cross-promotion with other games.
"Developers asked us about the potential for cross-promotional deals. We listened. We built WaveX in response to their requests and decided to make it available not just to those who asked, but to all developers," said Jim Ying, Senior Vice President of Publishing, 6waves.
"With the launch of WaveX, we look forward to working with an expanded pool of independent developers from around the world to help them grow the global audience of their games," said Josh Burns, Director, Products at 6waves.
WaveX is a powerful, yet simple to use product that caters to mobile game developers of all experience levels and games of any size. Cross-promoting players across games is a proven, cost-effective way to expose developers' games to a larger audience. Best of all, WaveX is free to use. Sign up, and begin growing your game right now.
For more information on WaveX, please go here: http://wavex.6waves.com
6waves is a leading publisher of independent games on social networks and mobile platforms, partnering with developers all over the world to bring the best games to the millions of users in its gaming network. From their original roots on Facebook, they expanded into iOS and Android, Yahoo! Mobage, Mixi and Hangame in Japan, and Tencent in China. Headquartered in Hong Kong with offices in San Francisco, Moscow, Beijing and Tokyo, 6waves has a unique international perspective and has forged successful partnerships with developers from across the globe. Their investors include Insight Venture Partners and Nexon Co. Ltd.
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