Celltick Appoints new GM for Central and Eastern Europe to Meet Growing Demand for LiveScreen Home Screen Marketing Service
SAN FRANCISCO, May 7, 2012 /PRNewswire/ --
Celltick, the leader in Home Screen Mobile Marketing, announced the appointment of a new General Manager, Evgeny Pliner, to lead its Central and Eastern European business. Evgeny comes to Celltick with over 17 years of experience building up telecom vendor companies into more than 100 million dollar businesses.
Celltick's LiveScreen® mobile marketing solution is deployed and operated as a fully managed service at mobile operators, offering broad reach to their consumer base. Celltick partners with content providers, media agencies, consumer web services companies to ensure a wide variety of regionalized and personalized content services.
LiveScreen® publishes marketing messages and content directly to the consumer's mobile home screen. The messages deliver news headlines, sport updates, games, traffic and other targeted useful information as well as advertising and promotions. Consumers engage with the service through an interactive dialog on their home screen guiding them to further options enabling mobile content consumption in an easy user friendly manner.
"I am excited about the potential of Celltick in the Central and Eastern European market. Celltick continues to be a leader in the convergence of media and mobility and its unique patented technology enables access to information and services for hundreds of millions of mobile consumers worldwide" comments Evgeny Pliner, new General Manager of Celltick Central and Eastern Europe. "Celltick has a proven track record of servicing operators in the region including tier 1 operators and I look forward to developing the business further and building our network of partnerships to deliver new innovative services that benefit our customers and their consumers," he added
The Central and Eastern European market currently has a mobile subscriber base of over 500 million and has characteristics of being one of the fastest adapters of newer mobile technologies and services. Celltick has been able to work in these markets very effectively over the years to become a key strategic ally to all the operators that it has worked with. The company sees huge opportunities for business growth within established as well as new customers in this market.
"Since initiating our business in Russia 9 years ago, we have become recognized for our LiveScreen® service and currently provide our services to multiple large mobile operator customers across the region" says Ronen Daniel, CEO of Celltick. "The region is very strategic for Celltick and has immense potential to grow rapidly. We strive to provide a high value service to consumers that results in large revenues for our operator partners while ensuring end customer satisfaction. I welcome Evgeny, who brings more than 17 years of experience within the mobile industry, to the Celltick team and to lead the continued growth of our business in the region."
Celltick is the world leader in mobile home screen marketing. For more than 11 years the company has been following its vision of turning the mobile home screen into a key space for content and brand promotion. During that time it has won multiple industry awards, grown dramatically and deployed its LiveScreen® solution for more than 50 major operators across 3 continents. Today it already reaches 133 million users worldwide and generates more than 200 million transactions each month. Celltick has multiple offices around the world including Russia.
LiveScreen® is the exclusive property and trademark of Celltick.
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