Toluna Enhances Mobile Application for Toluna.com Members
WILTON, Conn., June 14, 2012 /PRNewswire/ -- Toluna, the leading online research respondent and technology provider, announced several enhancements today to its mobile application, which launched in January. This announcement follows the recent reintroduction of a revolutionary new member community website, Toluna.com.
Members may now use the application to participate in in-depth, traditional surveys in addition to TolunaQuick. The iPad and iPhone app is available in English, French, German, Italian and Spanish. The Android app is available in English.
"The greatest value we provide our clients is the unique ability to identify and interview people who are difficult to engage," said CEO Frederic-Charles Petit. "This new technology brings speed, efficiency and location-based opportunities to Toluna clients. At the same time, it empowers Toluna.com members to engage with us whenever and wherever they please."
Among other capabilities, the Toluna mobile app enables members to ask and answer questions, replete with images, in seconds through their mobile device. They can also publish those questions and answers instantly on social networks. 30,000 members have installed the application thus far. It is available to download free of charge from the App Store.
"It is difficult to overstate the importance of interviewing on-the-go respondents through their mobile phones," stated George Terhanian, Toluna's North America President and Group Chief Strategy Officer. "It is the best and, at times, only way to understand their opinions, attitudes and behaviors."
Download the Toluna app at http://tolu.na/w0QdMT
Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.
Toluna leverages a unique approach to respondent recruitment and engagement with its online 'community' and proprietary respondent engagement methodologies and guarantees that the data clients receive is of the highest quality. Recently, the company launched SmartSelect™ which is a respondent-level methodology designed to ensure more representative, reliable market research data.
Further, Toluna provides the industry's leading technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna's products include PanelPortal™, AutomateSurvey™, TolunaQuick.
Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, India, Australia, Japan and Hong Kong.
CONTACT: Janice Caston, +1-203-846-5741
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