SourceLink Ranks in Top 20 CRM/ Direct Marketing Agencies for 6th Consecutive Year
SourceLink's data-driven, multichannel approach to direct, digital and social communication continues to keep the company at the forefront of innovation and marketing technology for its clients.
CHICAGO, May 8, 2012 /PRNewswire/ -- SourceLink, a premier multichannel marketing services provider of results-driven solutions, has been recognized for the sixth consecutive year as a Top 20 marketing services agency. For 2011, Advertising Age ranked the company #16 in the U.S. CRM/direct marketing agency category.
SourceLink's data-driven strategy helps clients expand their dialogue across offline and online mediums, including mobile and social. Data, insight, and strategy combined with excellence in production services have been core competencies for SourceLink since the company's inception. The company's commitment to new marketing channels is evidenced in its most recent product releases, including TAG, a direct mail to social sharing solution, and REV, an automobile refinance product. These products are true multichannel solutions that utilize the power of linking consumers from a printed piece to an online interactive environment.
The proliferation of multichannel solutions at SourceLink has also resulted in upgrading its proprietary tracking software, MultiTrac™, with its second mobile app on the Apple® platform, allowing SourceLink clients the ability to manage their campaign anytime or anywhere via their mobile device.
SourceLink's success in delivering solutions that enable clients to capture profitable new business and build lasting relations with existing customers has resulted in the company being awarded multiple new engagements that utilize multichannel solutions in the first quarter of 2012.
Don McKenzie, President & CEO of SourceLink, commented, "We have built one of the most comprehensive, multichannel organizations in the country with a talented and passionate team, delivering client-centric solutions that are data-driven and strategically based. We'd like to thank our clients for placing their trust in our partnership. We are quite proud to rank among the very best in our industry and we are getting better every day."
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. SourceLink operates in six U.S. locations. For more information, visit www.sourcelink.com.
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