NFL Players Association Launches New Online Merchandise Store - NFLPA Shop
Your Game, Your Players, Your Choice.
Shop.NFLPA.com Offers Authentic Products of More Than 1,800 NFL Players
WASHINGTON, July 11, 2012 /PRNewswire-USNewswire/ -- The NFL Players Association (NFLPA) today announced the launch of NFLPA Shop, a new online store featuring authentic merchandise of more than 1,800 NFL players. The NFLPA's e-commerce site went live today and is located at http://Shop.NFLPA.com. NFLPA Shop is now the first retailer to give fans the choice to own on-demand licensed apparel of every NFL player.
"NFLPA Shop taps into the tremendous popularity of our sport and strong demand for authentic player merchandise," said Kathie Vu, vice president of licensing and business development for NFL PLAYERS, Inc., the for-profit subsidiary of the NFLPA. "From jerseys to collectibles to exclusive player apparel and autographed memorabilia, fans can now find officially licensed products for all their favorite NFL players."
Consumers of the NFLPA's official online store have access to a full catalog of updated autographed memorabilia and player hard and soft goods, including apparel, headwear, gifts, novelties, home decor and unique collectibles – all commemorating their favorite NFL players. Apparel products will be available in a wide range of men's, women's and youth sizes. NFLPA Shop is also a proud supplier of Nike jerseys, allowing fans to wear what the players wear on game days.
The launch of the NFLPA's new online shop is based on a multi-phase approach heading into the start of the 2012 NFL season. The first phase is focused on retail e-commerce and providing customers with a streamlined product search and overall enjoyable shopping experience. The next phase will highlight player-driven autographed memorabilia. The final phase will emphasize site enhancements and new player products available on-demand.
"NFLPA Shop gives fans an actual choice to own official gear of any NFL player," said Jacksonville Jaguars running back Maurice Jones-Drew. "I'm excited that this site gives my fans easier access to my autographed memorabilia."
ABOUT NFL PLAYERS INC.
NFL PLAYERS INC. is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 NFL players, NFL PLAYERS INC. "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement with the NFL, players are integrated into NFL sponsor activations. NFL PLAYERS INC. activities include retail licensing, corporate partnerships, player marketing, special events, broadcast and publishing. For more information, please visit www.NFLPlayers.com.
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