Liposome Encapsulated Delivery gives Altrient the competitive edge.

LAS VEGAS, July 11, 2012 /PRNewswire/ -- Elite athletes from around the world will compete for the title of the fittest man and woman on Earth at the Reebok CrossFit Games in Los Angeles, California, July 13-15. One major contender, Cheryl Brost, will be powered by two of the most effective nutritional supplements on Earth – Altrient™ C and Altrient™ ME™.

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Altrient is making a big impact on the nutritional supplement market, as well as the CrossFit Games. Cheryl Brost, the reigning 7th Fittest Woman in the World and winner of this year's CrossFit North West Regionals, uses Altrient's high-performance nutrients every day to support her rigorous training and dietary regimens.

"Altrient™ ME™ gives me safe, natural, long-lasting energy that helps drive me through my workouts," Brost said. "Altrient™ C helps rebuild muscles and connective tissues damaged during my intense training and competitions. It also helps strengthen my immune system."

According to Cindy Nachman, CEO of Altrient, Inc., the company's proprietary Liposome Encapsulated Delivery (LED) system represents a major breakthrough in the way essential nutrients are transported, assimilated and used within the body.

"Our LED system far outperforms the ordinary vitamins and minerals that most people take – and take for granted – every day," Nachman stated. "It's the most effective method of delivering oral nutrients. Period.

"For example, most people don't know that the majority of the ordinary vitamin C we get from our diet and from supplements is not effectively absorbed into the bloodstream or into the body's cells," Nachman continued. "In fact, the more ordinary vitamin C you take, the less of it is absorbed. That's why so much of your daily vitamin C supplement simply passes out of the body as waste. It never even makes it into your cells and never has the chance to benefit your body."

According to Nachman, this happens because the "doorways" to the bloodstream and the cells can only admit small quantities of ordinary vitamin C before they "close." Any vitamin C that can't make it through these doorways is eliminated from the body.

"That doesn't mean you don't need more vitamin C," said Nachman. "We believe you need much, much more. But it does mean your body has trouble getting all of the vitamin C it needs. That's where LED comes in."

LED surrounds tiny amounts of nutrients with microscopic bubbles called liposomes. These liposomes are tough enough to protect the nutrients from the harsh digestive juices in the stomach. They are so small they can bypass the normal "doorways" and enter directly into the bloodstream and the cells. As a result, virtually all of the nutrients inside the liposomes actually get to where they're needed throughout the body. Virtually none is wasted.

Altrient's liposomes are made of "essential phospholipids," which contain important Omega-3 and Omega-6 fatty acids. They are also rich in choline, which is critical to proper brain and muscle function.

The liposomes are almost identical to the material that makes up the protective outer membrane that surrounds every cell in the body. Cells recognize the liposomes as "friendly" substances and allow them to pass through their membranes. As a result, the nutrients in the liposomes are delivered and released directly inside the cells.

While liposome encapsulation technology has been around since the mid-1970s, it has been used almost exclusively by medical researchers and clinicians to deliver esoteric, highly specialized drug therapies. Only a handful of consumer companies, such as Altrient, have recognized the huge potential of LED in non-medical applications.

"LED is an elegant and highly effective method of transporting vitamin C and other essential nutrients into your bloodstream, throughout your body and right where they're needed the most," Nachman concludes. "LED opens the door to the delivery of extremely high doses of essential nutrients, especially vitamin C. This promises a host of incredible health benefits."

About Altrient, Inc.
Altrient high-performance nutritional supplements include Altrient™ C and Altrient™ ME™. All Altrient products use Liposome Encapsulated Delivery to ensure full-dose and full-potency bioavailability. All are backed by a 100% unconditional satisfaction guarantee. Altrient products are only available direct to consumers on www.altrient.com or by phone at 1-888-437-6353. Like us on http://www.facebook.com/altrient and follow us on http://www.twitter.com/altrient.

Contact: Virginia Martino
virginia@brandltd.com
702-257-2345

SOURCE Altrient, Inc.

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