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UBM Medica's Diagnostic Imaging Explores Pay Cuts and Cloud-Based Image Sharing

 

NORWALK, Conn., Feb. 29, 2012 /PRNewswire/ -- UBM Medica's Diagnostic Imaging today announced special coverage of what experts in radiology say the biggest challenges facing radiologists in 2012 are – including the uncertainty of bundled payments and resulting reimbursement cuts for medical imaging.

Reporting in February's feature article, Diagnostic Imaging found that industry leaders are concerned about reduced payments, including proposed Medicare cuts and the Centers for Medicare and Medicaid Services' multiple procedure payment reductions, which adversely affect radiologists.

"We are involved in an evolution toward a new payment model. The bottom line is that healthcare is turning away from the fee-for-service system and moving toward capitated services," Maurine Spillman-Dennis, senior director of health policy at the American College of Radiology (ACR), told Diagnostic Imaging. "It will be a challenge for radiology to fight under this new care delivery model and make sure its practitioners are paid for services provided."

Radiologists are also facing a shift to more cloud-based image sharing, fueled in part by the growth in telemammography and teleradiology. Those trends may shape the responsibilities of private practice and hospital-based radiologists, said James Thrall, MD, radiologist-in-chief at Massachusetts General Hospital and former ACR president.

Although the full impact of some of these trends remains unclear, radiologists must ultimately refine how they perceive themselves in the healthcare system, experts told Diagnostic Imaging. Radiologists must become integral and aligned with medical staff, and develop their leadership and management skills to thrive amidst the practice and policy changes.

"Overall, in 2012," Thrall said, "the industry must concentrate on highlighting the vital role it plays in patient care."

About UBM Medica US

Addressing today's healthcare information needs, UBM Medica, a division of UBM plc (UBM.L), delivers strategic, integrated communications solutions and comprehensive reach—online, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, websites, drug databases, data services, live events, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, OBGYN.net, PhysiciansPractice.com and SearchMedica.com.  Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London.  For more information, visit http://www.ubmmedica.com/.

Media contact:
Amy Erdman
Marketing Director
203-523-7041
amy.erdman@ubm.com

SOURCE UBM Medica

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