Carhartt Launches National Contest to Recognize Hardworking Men and Women Striving to Rebuild Their Communities
DEARBORN, Mich., April 4, 2012 /PRNewswire/ -- In its continued effort to celebrate the hardworking men and women across America, Carhartt, America's premium work wear brand since 1889, today launched a contest allowing consumers to submit their own stories about the work they do with their hands to help rebuild their communities, "How are your hands changing the world around you?" The online contest, housed on Carhartt's Facebook page, will accept entries starting today, April 4 through Monday, May 28, 2012. The grand prize winner of the contest will receive $10,000.
Headquartered in greater Detroit, Carhartt understands the challenges to American workers and acknowledges craftspeople, tradespeople and artisans who work with their hands to create a better community. This contest is in support of Carhartt's Everyday Icon initiative, launched in the fall of 2011, recognizing hard workers throughout the nation and using them as Carhartt brand spokespeople.
"We at Carhartt have concentrated our marketing efforts to highlight the real hardworking men and women in America who make this country run," said Tony Ambroza, Carhartt's Vice President of Marketing. "Over 123 years ago, Hamilton Carhartt created this company for hardworking Americans and today we want to continue to celebrate those who are using their hands to make a difference in their communities."
Beginning June 4, 2012 through July 1, 2012, the top 10 story entries will be posted for consumer voting at www.facebook.com/Carhartt. The story that receives the most "likes" at the end of the posting period will be the grand prize winner. The official grand prize winner announcement will post on Carhartt's Facebook page on Wednesday, July 4, 2012.
About Carhartt, Inc
Established in 1889, Carhartt is a global premium work wear brand with a rich heritage of developing rugged apparel for workers on and off the job. Headquartered in Dearborn, Mich., with approximately 4,400 employees worldwide, Carhartt is privately owned and managed by the descendants of the company's founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
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