Hannover House Harvests Catalog Sales With Multipack Offerings
NEW YORK, Feb. 29, 2012 /PRNewswire/ -- Hannover House, Inc., the newly rebranded entertainment distributor formerly known as Target Development Group, Inc. (Pinksheets: TDGI), is embarking on an aggressive campaign to maximize revenues from the company's home video library with the launch of multipack DVDs this summer. Beginning in June, the company will release genre-specific title assortments, priced for the WalMart and Best Buy budget bins, which have grown in recent years to dominate DVD unit sales levels.
Initial multipack offerings include "Family Movie Night" (four, full-length family features), "Jules Verne Classics" (three full-length animated features) and the "Martial Arts Marathon" (eight full-length features plus a feature documentary). Hannover House expects these items to be sold at retail for about $5, despite the suggested retail price listing of $9.95.
"Hannover House pioneered the multipack-budget bin business back in 2004," said Eric Parkinson, C.E.O. "Our martial arts multipacks sold over 600,000 units through WalMart, and set new standards for assortments. Now, with these initial three title groupings and our upcoming slate, we hope to become a dominant player once again in this highly lucrative area of catalog marketing."
The Family Movie Night pack includes "Grand Champion", "Savage Land", "Come Away Home" and "Animal Clinic." The Jules Verne Classics pack includes "20,000 Leagues Under the Sea", "Around the World in 80 Days" and "Journey to the Center of the Earth." The Martial Arts Marathon pack includes the Hannover House original production of "Samurai: The Last Warrior" along with the full-length features, "Fist of Fear", "Screaming Ninja", "Rage of the Master", "Snake Crane Secret", "Legend of the Eight Samurai", "Street Fighter", "Bruce Lee: The Man, The Myth" and "Kung Fu Punch of Death."
"These multi-packs will offer consumers the opportunity to purchase DVD assortments containing three, four or nine programs for only $5, which we believe is a terrific value," Parkinson continued. "WalMart and Best Buy have been moving tonnage of budget priced DVDs and the multipacks are an even better value. Existing retail sales trends suggest that these thematic assortments will generate revenues in excess of our library forecasts, so it's a very exciting opportunity."
Other thematic multipacks in the works include assortments of horror titles, westerns, Spanish-titles and dramas. Hannover plans to stagger the release of future multipacks to minimize the risk of dilution from titles with ongoing sales.
Press and Media: For more information contact Lauren Sterling, 479-751-4500, Lauren@HannoverHouse.com
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