Meredith's The Better Show Announces New National Ad Sales Partner
NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Meredith Video Studios, a division of Meredith Corporation (NYSE: MDP; www.meredith.com), announced today that its daily lifestyle television program, The Better Show, will engage Marathon Ventures as its new national advertising sales partner, effective March 1, 2012.
The Better Show leverages Meredith's home, shelter, and parenting expertise and is based on content from Meredith's expansive brand portfolio including Better Homes and Gardens, Parents, Family Circle, More, and Fitness magazines. The show consistently rates No. 1 in its time period in numerous markets.
The Better Show is syndicated on more than 150 broadcast TV stations, reaching 80 percent of U.S. households, including nine of the nation's Top 10 markets. It is currently successfully renewing affiliates for its sixth season, which begins in September 2012.
Marathon Ventures will provide full national advertising sales services for The Better Show. Marathon Ventures currently serves a number of network and digital clients, and will act as the direct liaison to agencies and advertisers interested in creating successful relationships with The Better Show. Previously, Meredith Video Studios worked with Worldlink for all sales initiatives.
"We are excited to partner with Marathon Ventures to raise our profile with both existing and new clients, and grow our presence in the national marketplace," said Kieran Clarke, Executive Vice President of Meredith Video Studios. "We thank Worldlink for the results it has produced for The Better Show, and wish the company future success."
David Brenner, Senior Partner of Marathon Ventures, said, "We have seen The Better Show continue to attract viewers and grow in the largest markets, so we know there is great value in creating this partnership. We are confident that we can build on the success of the show to create new and exciting sales relationships."
Meredith Corporation is the leading media and marketing company serving American women. Meredith features multiple well-known national brands – including Better Homes and Gardens, Parents, Family Circle, Ladies' Home Journal, Fitness, More, American Baby, FamilyFun and Every Day with Rachael Ray. Meredith also owns or operates 13 television stations that reach nearly 10 percent of television households across the country: WGCL-TV (CBS), Atlanta; WPCH-TV (TBS), Atlanta; KPHO-TV (CBS), Phoenix; KPDX-TV (MYN), Portland, OR; KPTV (FOX), Portland, OR; WFSB-TV (CBS), Hartford-New Haven, CT; WSMV-TV (NBC) Nashville, TN; KCTV (CBS), Kansas City, MO; KSMO (MYN), Kansas City, MO; WHNS-TV (FOX), Greenville-Spartanburg-Anderson, SC-Asheville, NC; WNEM-TV (CBS), Flint-Saginaw, MI; KVVU-TV (FOX), Las Vegas, NV; and WSHM, (CBS), Springfield, MA.
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