Taboola partners with German Newspaper Network OMS
Agreement will bring personalized video recommendations to the OMS partner websites.
NEW YORK, May 7, 2012 /PRNewswire/ -- Taboola.com Inc., the Web's leading video recommendation provider, announced today that it has signed an agreement with Germany's OMS earlier this year to provide video recommendation functionality on its network of sites. OMS is an alliance of more than 30 newspaper publishers and operates an advertising and video syndication network, which provides online video marketing for about 200 German Newspapers websites.
Recommending videos to over 120M users each month, according to Quantcast, Taboola's widget-based video discovery engine will enrich the user experience for visitors on the OMS sites by providing personal video recommendations based on each user's content and video consumption patterns and the Newspapers editorial preferences.
OMS piloted Taboola on Derwesten.de and Weser-Kurier.de in recent months and the results were quite promising. Kim Kriegers, Head of WebTV at OMS says, "Within the first month of deploying the Taboola module we saw more than 50 percent uptake in video plays on certain sites." The partnership underscores Taboola's growing presence outside the U.S., where customers include publishing giants such as Wallstreet Journal, Bloomberg, CNN, BusinessWeek, The Washington Post, Hearst, the New York Times, USA Today, IGN, The Hollywood Reporter, Thompson Reuters and many others.
"We're thrilled to be working with OMS, a leading online marketing specialist in Germany," says Adam Singolda, founder and CEO at Taboola. "By showing personalized videos across the various pages, users across the OMS network will discover new videos they are interested in and stay on the site longer. At the same time, OMS will have full editorial control to ensure that every recommendation reflects the freshness and quality required by the various publications."
Under the agreement, OMS will have access to both web and mobile solutions from Taboola.
Headquartered in New York City with R&D in Israel, Taboola is widely recognized as the fastest growing video discovery and distribution platform on the Web. Taboola solutions are being used to generate video recommendations across a network of top-tier publishers in the U.S. and around the world.
Read more about Taboola on: http://www.taboola.com
See Taboola's blog at: http://www.taboola.com/blog/
Follow Taboola on Twitter on: @taboola
OMS is the primary nationwide online sales and marketing network for regional newspapers 100 percent owned and funded by 38 leading media companies. Clients have a one stop access to over 300 regional premium web sites. OMS delivers efficiency of national reach with the power of local engagement. Users turn to online newspaper editorial for comprehensive and reliable content. OMS reaches more than 21 Mio. Unique Users per month and is the leading news driven online network in Germany.
CONTACT: Katy Couch, 410-889-7604
SOURCE Taboola.com Inc.Back to top