Google execs highlight speakers at Acceller Summit 2012
The sixth annual Acceller Summit brought together top executives from the digital service industry. Conference speakers included Google's Kyle Keogh and Carlos Pedraja, who cited Acceller as the leader is U.S. Hispanic Marketing.
MIAMI, May 2, 2012 /PRNewswire/ -- The Acceller Summit 2012 wrapped up last week, hosting dozens of executives from leading digital service industries, including cable and satellite TV, Internet, phone and home security. Several renowned speakers presented and led discussions with the attendees on matters ranging from industry trends and lessons learned from Steve Jobs, to the U.S. Hispanic market and exploiting marketing inefficiencies in a "Moneyball" fashion. Presentations from Google's Industry Director for Telecommunications Kyle Keogh and Industry Manager Carlos Pedraja were among the highlights of Wednesday afternoon. Google released a case study that cited Acceller as the leader in U.S. Hispanic Marketing for digital services.
"Hearing about trends and the health of our industry through the eyes of Google is invaluable to us, and our partners," said Acceller CEO Steve McKean. "Our speakers delighted our attendees and were informative, entertaining and enlightening. Our theme this year was, 'The Road Ahead,' and the speakers gave us a great outlook on the future of our dynamic industry."
Keogh talked about "Google Insights for Search," and explained that there are four unique drivers to this industry, including price, features, relocating and customer service. Acceller's industry leading status in tablet, mobile, and Hispanic marketing were major topics of interest for the audience.
Google's Pedraja explained that the U.S. Hispanic audience has $1 trillion of purchasing power, and highlighted the success of Acceller's www.comcastparatodos.com and www.timewarnercableparatodos.com in the U.S Hispanic marketing segment.
Bruce Leichtman, President of Leichtman Research Group, discussed the threat of "cord-cutting" in his presentation on "Key Trends in Media, Entertainment and Broadband."
Bryan Eisenberg, one of the top marketing experts in the country and a best-selling author, shared his thoughts on 10 lessons learned from Steve Jobs and his customer experience, marketing and retail teams.
The Founder and CEO of G3 Capital Partners, Richard Ginsburg, noted that the home security industry is recession resilient. Richard discussed in detail several instances that trigger a household to consider adding home security.
A highlight of the event and the anchor speaker of the day was Matt Vinnola, the Director of Baseball Operations for the reigning two-time American League champions, Texas Rangers. With the success of "Moneyball," a best-selling book and Oscar-nominated movie, he explained how a business can exploit market inefficiencies no matter what the industry might be. "It's all about creating competitive advantages," he said.
The conference's attendees included executives from AT&T, Comcast, ADT, Charter, Cox, Time Warner Cable, Verizon, and many others. The exclusive event was invitation-only, as Acceller discussed how unique their position in the market is as a sales, marketing and distribution partner to various attendees and customers.
Acceller is a leading aggregator of Internet, television, phone, and other home services to consumers. Acceller's innovative comparison shopping platform at DigitalLanding.com, enables customers to easily shop for digital services, compare offers, and place orders directly to leading providers; including ADT, Charter, Comcast, Cox, AT&T, Time Warner Cable and Verizon.
Acceller's innovative ecommerce platform powers consumer portals, including the Digital Landing resource for TV, Internet and related services, an XFINITY services locator, and an AT&T site for the latest U-Verse offers.
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