Hispanic Market Overview 2012, presented by Lopez Negrete Communications, released by Adam R Jacobson and HispanicAd.com
A downloadable and easy-to-read PDF for advertising, marketing, social media, and PR professionals eager to learn how to reach Hispanic consumers.
MIAMI BEACH, Fla., May 1, 2012 /PRNewswire/ -- Hispanic market media strategist and veteran journalist Adam R Jacobson, in association with HispanicAd.com, has released the 2012 edition of Hispanic Market Overview, presented by Lopez Negrete Communications.
This downloadable Special Report, presented in an easy-to-read White Paper format, features insightful information and discussions of the key issues facing Hispanic media, advertising agencies, and marketing and advertising professionals that actively target -- or wish to begin reaching -- the increasingly important Hispanic consumer in the U.S.
Interview subjects include Sandra Alfaro of Lopez Negrete Communications, Cesar Conde of Univision Communications, Dan Lovinger of Telemundo, Isaac Mizrahi at Alma, Jorge Plasencia of Republica, Conill president Carlos Martinez, Terra USA CEO Fernando Rodriguez, and Tr3s SVP/content and creative Charlie Singer, among several other industry executives.
"Multicultural America is rapidly becoming Mainstream U.S.A.," said Jacobson, who has produced the Hispanic Market Overview series of reports since 2010. "That is why this report delves deep into the key issues facing marketers, agencies, media buyers and media planners. According to the Selig Center for Economic Growth, Latino buying power is expected to grow by 50 percent, to $1.5 trillion, by 2015. If you're not marketing to Hispanics, why bother selling your product, good, or service?"
This report is available exclusively at HispanicAd.com and at AdamRJacobson.com, the business website and blog for Adam R Jacobson and is downloadable as a PDF at no charge to all, thanks to the support of Lopez Negrete Communications, GLR Networks, GolTV, Telemundo, Alma, HOTwords, Media Economics Group/HispanicMagazineMonitor, Geoscape, and the Association of Hispanic Advertising Agencies (AHAA).
Jacobson launched the Hispanic Market Overview series of reports following a nearly four-year stint at Hispanic Market Weekly, serving as senior associate editor and content director for the HispanicSportsBusiness, CMO Essentials, Industry Snapshots and HispanicEntertainmentBusiness platforms. As a consultant, he has served as principal analyst for Arbitron's Hispanic Radio Today 2010 and 2011 editions and as a corporate strategist for Adelante Media Group. As a journalist, Jacobson's work has recently appeared in LatinBusinessToday.com and Latin Trade magazine.
Jacobson's career includes a nearly 11-year run at former music industry trade publication Radio & Records, where he became a recognized radio industry expert. He also served on the launch staff for LatinaStyle Magazine; and began his career as a contributing editor for Hispanic Magazine.
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