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Siegel+Gale Executives to Discuss the Power of Simplicity at Columbia Business School's BRITE '12 Conference


Speakers Will Discuss Findings of the Firm's Most Recent Global Brand Simplicity Index™

NEW YORK, Feb. 29, 2012 /PRNewswire/ -- Siegel+Gale ( today announced that Howard Belk, its co-CEO and chief creative officer, and Brian Rafferty, the firm's global director of customer insights, will speak at Columbia Business School's BRITE '12 conference on Monday, March 5. Mr. Belk and Mr. Rafferty will present the findings of Siegel+Gale's recently published Global Brand Simplicity Index and reveal why simplicity is an essential part of building and sustaining a successful brand.

The 2011 Global Brand Simplicity Index, a survey of more than 6,000 consumers in seven countries, evaluates brands in a wide range of industries and discovers the leaders and laggards in measures of simplicity. Siegel+Gale also provides an in-depth analysis of the impact of simplicity on brands in the report. According to the findings, simplicity is essential to a brand's success, and a key ingredient in boosting profits.

"Siegel+Gale helps organizations apply the powerful concept of simplicity to communications and experiences across all brand touchpoints," said Gail Nelson, Global CMO at Siegel+Gale. "We're excited to join a list of esteemed speakers at this year's event and look forward to sharing innovative ideas and critical thinking on branding with participants."

The BRITE Conference (, hosted by Columbia Business School's Center on Global Brand Leadership, is in its fifth year and will attract over 350 leaders in business, technology, marketing and media. The conference takes place March 5–6 at Columbia University.

About Siegel+Gale

Siegel+Gale ( is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

Since its founding by branding pioneer Alan Siegel in 1969, Siegel+Gale has helped drive business results for brands such as Aetna, American Express, Bank of America, China Youth Development Foundation, Dell, Dow Chemical Company, The Four Seasons Hotels and Resorts, the Internal Revenue Service, The King Abdullah University of Science and Technology, Microsoft, Motorola, Pfizer, Qatar Telecom, SAP, Sony PlayStation, Yahoo! and the YMCA.

Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Hamburg, Dubai, Shanghai and Beijing and strategic partnerships around the world as a member of the Omnicom Group of companies (

Maria Martinez
CooperKatz for Siegel+Gale

SOURCE Siegel+Gale

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