FIN Electronic Cigarettes Launches Nationwide Advertising Campaign Through Rolling Stone Magazine
SMOKELESS CIGARETTE ADS TARGET MILLIONS OF SMOKERS
NORTHBROOK, Ill., April 4, 2012 /PRNewswire-USNewswire/ -- FIN Electronic Cigarettes today launched a brand awareness campaign with full page ads in Rolling Stone Magazine. The campaign features a series of full-page print advertisements showing settings like a bowling alley, a bar, an office, a sports stadium, and, as in this week's ROLLING STONE magazine, a classic diner. The headline is a simple, Welcome Back.
Unlike its traditional combustible counterparts, FIN Electronic Cigarettes produce no smoke, odor, ash, or tar. FIN has zero secondhand issues, paving the way for smokers to make their way back into restaurants, bars and other public venues.
"With these ads, we definitely want to evoke memories of a time when smokers were not literally kicked to the curb," claims Greg Owsley, Chief Branding Officer for Finiti Branding Group, purveyors of FIN. "While electronic cigarettes have been on the market for several years, we found no brand was really taking the cultural reigns and presenting smokers and non-smokers alike with the life-altering potential of e-cigs. We wanted ads that reinforced the exceptional quality of FIN as much as the dramatic improvement FIN can make in a smoker's quality of life."
The initial budget for the three full-page advertisements is $576,000. They will appear starting today in the April and May issues of Rolling Stone Magazine – a signal to the marketplace that the FIN Electronic Cigarettes revolution has begun. FIN's integrated branding campaign is reaching 24 million smokers through print, social media, digital, and events.
High Resolution jpegs of the FIN print ads are available per request.
About Finiti Branding Group, LLC:
The Finiti Branding Group is a two-generation, three-family business based in Northbrook, IL. Finiti Branding Group was founded in 2011 on the core value of transferring the moral fabric of how we run our lives to how we run our electronic cigarette business. As smokers ourselves, we worked diligently to perfect the revolutionary FIN Electronic Cigarette. This commitment continues every day with our on-site quality-control team and regular testing by an FDA-accredited third party. From taste to look and from feel to function, FIN exists to provide a better alternative to smoking through integrity and responsible business practices. FIN Electronic Cigarettes are delivered and serviced by a global network of carefully selected distributor partners, ensuring the highest level of service in the industry.
SOURCE FIN Electronic CigarettesBack to top