Fashion Industry Veterans Michele and Marc Bohbot Launch Fashion Forward Activewear Collection, Electric Yoga
LOS ANGELES, March 29, 2012 /PRNewswire/ -- Drawing from over 20 years of combined fashion industry experience, acclaimed contemporary fashion designer, Michele Bohbot brings her yoga expertise to the forefront, in partnership with husband, Marc Bohbot to launch Electric Yoga by Michele Bohbot. The activewear collection is a line of specially engineered fitness apparel that blends optimal fit, function, and fashion. Electric Yoga by Michele Bohbot encourages women to harness their inner electricity and take charge of their own personal power.
Michele and Marc Bohbot are no strangers to style, having launched successful fashion brands including XOXO and Bisou Bisou by Michele Bohbot, exclusively sold at JCPenney. Continuing to build upon their previous fashion success, the Bohbot's, are tapping into something with deeper meaning: the yoga and wellness communities. As a master yogi, Michele saw the perfect opportunity to outfit, and empower the women of this new generation. The combination of Marc's business acumen and Michele's fashion-forward genius, are the foundation of a match made in heaven. Translating their journey through yoga and commitment to the community into a new brand is a passion project for the team above all else
"As a wife, mother of seven, yogi, fashion designer, and artist, I want Electric Yoga by Michele Bohbot to empower women to pursue balance between fitness and a spiritual life," says Michele Bohbot. "The fun and fresh collection is based around the lightning bolt logo, which is a symbol of love and power," adds Michele.
"I believe in Michele's passion and I know that presenting the principles of yoga to this generation is key," says Marc Bohbot. "Our creative and experienced team is developing a niche in the active wear market that will be a powerhouse among the best in the world."
Not only is the Electric Yoga by Michele Bohbot line incredibly stylish, it is crafted with optimal functionality. Electric Yoga's seamless and structured silhouettes are enhanced through ELOY fabric for comfort, support and the ability to keep wearers dry during and after a workout. The bright, bold colors are inspired by Chakra hues and overall well-being. Bright yellow and hot pink increases energy levels and release happy endorphins while turquoise and electric blue help relax muscles and relieve tension.
The eye-catching collection is complete for any fitness-buff; including seamless tanks, midi bras, leggings, shorts, and jackets, as well as yoga mats and totes – which feature the brand's entire signature lightning bolt insignia.
Electric Yoga by Michele Bohbot is available at select Equinox boutiques, and other high-end specialty fitness retailers, as well as yoga studios, hotels and spas nationwide. The collection retails for $24-$198.
For further information please visit www.electric-yoga.com.
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