Platinum Guild International Partners With Designer, Stylist And Fashion Icon Rachel Zoe On Campaign To Promote The Enduring Qualities Of Platinum Jewelry
LOS ANGELES, May 1, 2012 /PRNewswire/ -- Platinum Guild International USA (PGI-USA), the marketing arm for the platinum jewelry industry, and designer, stylist and fashion icon Rachel Zoe are pleased to announce a new partnership to promote the enduring qualities of platinum jewelry. As it will never change color or fade, the precious metal is the ideal choice for engagement rings, wedding bands and fashion jewelry.
As part of the program, Zoe curated a gallery of her favorite platinum bridal designs in a variety of price points to suit every bride and groom, where her selections are noted with a "Rachel Zoe Platinum Jewelry Must-Haves" stamp of approval and commentary. The Gallery is currently posted on TheKnot.com and linked to PGI-USA's online and social media pages. Zoe will discuss the Gallery and her passion for platinum jewelry on various national television shows, in magazines, and on her Facebook / Twitter pages.
"As a platinum aficionado, overall jewelry connoisseur, and style icon it was a natural fit for us to work with Rachel on this program," says PGI-USA's president Huw Daniel. "She understands the significance of wearing platinum, and will show brides and grooms that stylish platinum rings are available within their budget."
"Finding your dream engagement ring and wedding bands can be a daunting process," says Zoe. "I'm thrilled to share some of my favorite platinum rings in a variety of prices, mixed in with a few gorgeous fashion items that reflect my timeless and classic aesthetic. After all, when you make this exciting purchase you want to invest in platinum because it will last a lifetime and beyond."
About Platinum Guild International (PGI):
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit
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