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Jewelers Mutual Launches New Perfect Circle Jewelry Insurance for Personal Jewelry Protection


NEENAH, Wis., March 8, 2012 /PRNewswire/ -- Jewelry owners in the United States and Canada have a new brand of personal jewelry insurance from a familiar industry name today as Jewelers Mutual Insurance Company announces the launch of Perfect Circle™ Jewelry Insurance for personal jewelry protection.


"Perfect Circle Jewelry Insurance gives consumers the same longstanding security Jewelers Mutual has been offering consumers for over half a century," said Patrick Drummond, Jewelers Mutual's vice president of Sales and Marketing. "Jewelers Mutual continues to be dedicated to protecting our customers' sacred memories, and the new Perfect Circle Jewelry Insurance brand reflects our appreciation for the care and trust our consumers take in selecting their precious keepsakes."

On March 5, Jewelers Mutual officially launched their Perfect Circle Jewelry Insurance along with a new website and advertising campaign called "Happiness Rules." The campaign invites people to submit their rules for a happy relationship on the Perfect Circle Jewelry Insurance Facebook page (

Founded in 1913, Jewelers Mutual is the only insurer that specializes exclusively in protecting jewelry and jewelry businesses in Canada and the US. Its Perfect Circle Jewelry Insurance policy offers comprehensive, worldwide coverage that often goes beyond ordinary homeowners insurance to include protection against loss, theft, damage, and mysterious disappearance, as well as competitive rates and an easy-to-use, online application at

A major benefit of Jewelers Mutual's Perfect Circle Jewelry Insurance is that it is a repair and replacement policy. The policy allows consumers to return to their local and trusted jeweler of choice to repair and replace their jewelry rather than utilizing a service prescribed by another insurer. Perfect Circle insurance coverage also ensures that jewelry will be repaired and replaced with the same kind and quality as the original, especially important for specific brands of jewelry.

"We know that with young couples and people just starting out in life, wedding and engagement rings can be some of the most valuable items people own, and they may be unaware of what if any protection the insurance they have on their home or apartment provides for their jewelry," said Drummond. "With Perfect Circle, they now can actually insure their engagement ring or other expensive piece of jewelry, even if they don't have home owner's insurance. They can still protect those cherished valuables."

For more information about Perfect Circle Jewelry Insurance for your customers, please contact a Perfect Circle Insurance sales representative at 800-558-6411, extension 2118. Customers may obtain a free, no-obligation insurance quote, or apply for coverage at or by calling 888-884-2424. Perfect Circle Jewelry Insurance is not available in Quebec and requires applicants to be at least 18 years of age.

Jewelers Mutual Insurance Company is the only company specializing exclusively in jewelry insurance in the United States and Canada. The American Gem Society, Jewelers of America, and Canadian Jewellers Association exclusively endorse Jewelers Mutual. Its continued A+ Superior rating from A.M. Best reflects the company's strong financial position. Jewelers Mutual was founded in 1913 in Neenah, Wis., by jewelers who needed affordable insurance. Today, Jewelers Mutual insures manufacturers, repair businesses, custom designers, retailers, artisans, appraisers, wholesalers, bench jewelers, and individuals. More than 10,000 commercial policyholders trust Jewelers Mutual to insure their jewelry businesses, and more than 250,000 individual policyholders carry over $4 billion in personal insurance coverage. Visit the Perfect Circle Insurance site at

SOURCE Jewelers Mutual Insurance Company

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