LAKEWOOD, N.J., April 13, 2012 /PRNewswire-iReach/ -- NutraLife Health Products, the company that introduced SAMe and other cutting edge supplements into the United States, and the makers of NutraLifePet Supplements, has selected Niche Products, Inc. as its exclusive broker, effective February 6, 2012.  In the new alliance, Niche Products will manage all headquarter sales service across all mass retail channels in North America for all NutraLife Health Products.

"We are very excited about the opportunity to partner with Niche Products," says Abigail Glass, President and Founder of NutraLife Health Products Inc., "combining Niche's decades worth of market and distribution expertise with our nutritional innovation capabilities, brings us one step closer to fulfilling our vision of making superior supplements available and affordable to all consumers."   

"NutraLife Health Products presents a significant opportunity for the Niche Products sales network, given its strong market position with its NutraLife SAMe supplements.  According to IRI, NutraLife SAMe is the #2 selling SAMe brand nationally in FDMx for the last 52 weeks, and at Walgreens they ranked #1 for the last 12 weeks", said Derek Dearwater, EVP and Managing Partner at Niche Products, Inc. "We look forward to leveraging the success of the NutraLife SAMe products, as well as NutraLife Health Products' classification as a women-owned business, in expanding distribution in all possible trade channels on the full line of NutraLife vitamins and science-based specialty supplements."

About NutraLife™ Health Products:

NutraLife Health Products, a women-owned business, was founded in 1996 by two women with one goal: to provide health-conscious individuals with natural, safe, and clinically-proven dietary supplements.  NutraLife Health Products features a complete line of vitamins and supplements under the NutraLife brand. NutraLife SAMe products are among the top selling SAMe SKU's in the nutritional supplement category according to IRI, and can be found at prominent retailers such as Walgreens and CVS.  NutraLife Health Products is also the sister company of Life Science Laboratories, a leader in low cost/high quality production of nutritional supplements, with exceptional competency in producing SAMe based supplements. http://www.nutralife.com

About Niche Products, Inc.:

Niche Products, Inc. is a consumer packaged goods sales and marketing agency, committed to building brand value for our clients and customers. Niche's customized sales and marketing solutions includes headquarter sales, marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, natural/sports nutrition, sporting goods,  convenience and military trade channels. Headquartered in Rolling Hills Estates, CA, Niche Products operates a national network of 51 associates in the United States and Canada under the management of Eric Schick - Founder/President, Derek Dearwater - EVP/Managing Partner, and Robert Gurecka – Director of National Accounts. http://www.nicheproductsinc.com/

Media Contact: Derek Dearwater Niche Products, Inc., 562-452-6518, derek@nicheproductsinc.com

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SOURCE Niche Products, Inc.

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