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Sinomax USA® & NPD Study Reveals the Key to Memory Foam Industry Growth



NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Sinomax USA, Inc. and leading market research company The NPD Group, Inc. will unveil the results of their groundbreaking memory foam consumer study at the Spring 2012 Home Textiles Market in New York City from March 5th to the 8th. This unprecedented memory foam study sought to better understand consumer spending and sentiments in the growing memory foam bedding category. The study insights suggest that memory foam has tremendous growth ahead as a comfort solution.

The latest research, conducted during January 2012 and comprised of 3,939 U.S. representative respondents, measured consumer attitudes and behaviors toward memory foam bedding. The research results unlocked valuable information that retailers can use to improve product messaging, merchandising, strategy, and vendor selections. The results were compared across three categories: current owners, lapsed owners, and non-owners of memory foam pillow, toppers, and mattresses.

"We're excited to share our findings with our partners. We've really cracked the code to creating growth. The study offers our partners a complete picture of memory foam consumer behavior, identifies the true reason why consumers choose not to own it, and provides a much deeper look at the diverse purchase motivators, information drivers, and satisfaction rates of the memory foam industry," explained Steven Romero, Sinomax USA Vice President of Marketing.

The study surveyed owners and non-owners to understand why people both purchase and pass up memory foam. Overwhelmingly, the study found that consumers are happy with their memory foam purchases, with 79% of mattress topper owners indicating they are very to extremely satisfied with the product. Lonnie Scheps, Sinomax USA Senior Vice President, said, "I'm amazed how happy memory foam owners are with their purchases. It continually performs better than other materials, like fiber, feather, spring or latex, to deliver superior comfort."

"I believe our partners will be happy to see the size of the runway ahead for this industry. After 10 years of continuous double-digit growth for this category, we expected different results, but the future for memory foam is tremendous so long as the messaging is right. With the NPD Group's help, we'll get it right for our partners," explained Frank Chen, CEO of Sinomax USA Inc.

The study was fielded by The NPD Group on behalf of Sinomax USA. By taking pro-active measures to commission the study and learn from its results, Sinomax USA is poised to be a thought leader in the bedding space.

The study's comprehensive results are available to partners by appointment in the Gallery Showroom located at 295 Fifth Ave., Suite 708, New York, NY 10016. Visit our showroom or website,, to experience the entire new line of Sinomax USA memory foam products.

Located in Houston, Texas, Sinomax USA delivers innovative memory foam lifestyle and comfort through distribution in California and Texas, as well as full vertical integration in China. Sinomax serves its partners by providing innovative design, growth, competitiveness, and expert merchandising.

The NPD Group, Inc. is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. More than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels.

For more information:
Lonnie Scheps, Sinomax USA


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