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Luminara Worldwide Named 2011 QVC Product Concept of the Year


MINNEAPOLIS, Feb. 13, 2012 /PRNewswire/ -- LUMINARA WORLDWIDE, LLC announced today that they have been named QVC Product Concept of the Year for 2011. QVC, the world's leading video and ecommerce retailer, hosted their annual vendor awards ceremony at their studio headquarters on January 25th, 2012 to recognize the most compelling stories of vendor excellence.

Michael O'Shaughnessy of Luminara Worldwide said, "We are both humbled and honored to be named QVC's QSTAR (Product Concept of the Year). QVC is a great company with an amazing portfolio of consumer brands and products.  To be recognized in this way is quite an accomplishment."

"Innovative products are the life blood of our business and our brand," said Doug Howe, Executive Vice President of Merchandising, Planning and Sales at QVC. "Luminara has quickly emerged as a valued QVC vendor and, through its state-of-the-art candle collection, it continues to offer world-class value and quality that QVC customers have come to expect. We're thrilled to recognize Luminara with this industry-leading award."

The Luminara flame effect technology was developed in a commercial form in 2008.  It uses a combination of electromagnetics and LED lights to replicate a burning flame. After three years in product development, Luminara has created a collection of flame-replicating designer candles that are practically indistinguishable from traditional candles. Headquartered in Eden Prairie, MN, Luminara continues to advance the technology and bring new products to market through retailers and distributors in the U.S., Europe and Asia.

QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation, is the world's leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company's website,, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history.

Additional information about the company can be found at WWW.MYLUMINARA.COM.

Forward-Looking Statements
Statements in this release that are not strictly historical may be "forward-looking" statements, which involve risks and uncertainties. We undertake no obligation to publicly update or review any forward-looking statement, whether as a result of new information, future developments or otherwise, except as otherwise required by law.

CONTACT: Melissa Kubrin,  

SOURCE Luminara Worldwide

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