Ass Kisser Ales Launches New Global Consumer Mobile Website
SAN JOSE, Calif., Feb. 22, 2012 /PRNewswire-iReach/ -- Ass Kisser Ales (AKA), has launched a new Global Mobile Website for consumer information accessed by scanning a QR code or by visiting www.AssKisserAles.com from a mobile device. In November of 2011 Scott Fore, Vice President of Sales and Operations of Ass Kissers Ales and Rocland Wine Imports, approached Gray Suit Marketing with the desire for a more mobile and easily updatable outlet for marketing information.
Mr. Fore recognized that there was an immense amount of incorrect information being assimilated about their ales based on the lack of information being released by AKA from an easy accessible location. "The Craft Beer Consumer is a young, interactive group that demands immediate and accurate information about our ales," says Fore. "You get one shot with the consumer, so you better be on your game and make sure it is right."
In order to achieve their goal of more direct and controlled connection to consumers and distributors, AKA created a "mobile experience" with Gray Suit Marketing. The main goal of the site is to provide consumers and distributors with information about the ales and to update them with new releases and distribution locations. The site also provides access to consumer reviews, videos of the Brew Master speaking about each of the ales, and the ability to share any of the information through social media outlets. "It is a living breathing organism of information that we can access and update easily to provide the most current news and information to our consumer base," says Fore.
Access to the website will be provided through QR stamping on point of sale materials and products labels. This provides a fun way for consumers to interact with the product. Distributor selling staff of the AKA brand find that the site is very helpful in presenting the brand via iPad, iPhone or any Android device.
About Ass Kisser Ales: Ass Kisser Ales, established in 2010, is a small family owned Craft Beer brand that is made in partnership with Hermitage Brewery in San Jose, California. AKA is sold in 22 states and exported to Australia and New Zealand. Plans for expansion of the brewery are underway with the goal of increasing production capacity. It is the goal to have sales in 30+ states by the end of 2012.
The AKA mission is to combine their passion and desire for high quality ales that have flavor, style and depth with the opportunity for a fun and share worthy experience in every bottle.
At AKA, every employee strives to have uncompromising professionalism and respect for the craft. Their process adheres to the Reinheistsgbot. This obviously German word translates as "Purity Order." By following this order, they use only four basic ingredients in their brewing process: water, malt (malted barley and malted wheat), hops and yeast.
Brewery Contact Information:
Scott Fore, Ass Kisser Ales, 619.694.8633, firstname.lastname@example.org
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