Seventy-Seven Percent of Consumers With Tablet Computers Use a Mobile Device to Shop, According to PriceGrabber® Survey
Average mobile shopper has downloaded seven shopping-related applications
LOS ANGELES, March 12, 2012 /PRNewswire/ -- The popularity of mobile shopping continues to grow. According to a survey conducted by PriceGrabber®, a part of Experian, an overwhelming 77 percent of consumers who own a tablet computer indicated they use either a tablet or a smartphone to shop. Conducted from Feb. 23, 2012, to March 2, 2012, the survey includes responses from 1,829 U.S. online shopping consumers, 22 percent of whom indicated that they own a tablet computer.
Most consumers make purchases from a mobile device several times a month
When consumers who use their mobile devices for shopping were asked how often they make purchases from their mobile devices, 40 percent said a couple times a month, 23 percent said once a week, 20 percent said a few times a year, and 10 percent said daily.
"PriceGrabber continues to see a dramatic surge in mobile shopping, with more consumers making purchases from their mobile devices," commented Graham Jones, general manager of PriceGrabber. "With the use of smartphones and tablet computers becoming increasingly common, consumers appear to be more readily embracing mobile as a go-to platform for shopping that can be easily accessed anywhere, anytime."
Consumers are downloading multiple shopping applications to their mobile devices
When tablet owners were asked if they had downloaded apps onto their mobile devices, 84 percent indicated that they had done so. PriceGrabber's survey found that on average, these consumers currently have 39 apps on their mobile devices, seven of which are shopping-related.
"Consumers are becoming savvier and approaching mobile shopping from every angle by downloading not just one, but a variety of shopping-related apps that can offer them everything from price drops to bar code scanning to coupons," added Jones. "We expect mobile shopping to be game-changing as consumers increasingly enact various strategies to find the best prices and retailers inevitably expand their mobile presence."
In the spirit of all things mobile, PriceGrabber has launched its Mobile March Giveaway. Consumers who download any free PriceGrabber mobile application — either a PriceGrabber app (Android®, iPhone®, iPad®) or a DealGrabber app (iPhone®) — and use the share function in the app to email a deal to firstname.lastname@example.org will be entered to win their choice of one of these prizes: the new iPad®, PlayStation Vita® or a Marc Jacobs® bag. For full details and terms and conditions, go to PriceGrabber's page on Facebook: www.facebook.com/pricegrabber.
PriceGrabber.com®, a part of Experian, is a leading online shopping site with more than 23 million unique shoppers monthly. At PriceGrabber.com, savvy shoppers can instantly find and compare millions of unique products and services across 25 categories with more than 11,000 merchants. Compare products side by side to find the right retailers at the best prices within popular categories, such as Digital Cameras, Laptops, Clothing, TVs and more. PriceGrabber.com provides shoppers with the right product from the right merchant at the best price anytime, anywhere. Visit us at http://www.pricegrabber.com.
Experian® is the leading global information services company, providing data and analytical tools to clients in more than 80 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended 31 March 2011 was US$4.2 billion. Experian employs approximately 15,000 people in 41 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and Sao Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
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