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Get In Shape For Women Launches New Branding Initiatives


NEEDHAM, Mass., March 27, 2012 /PRNewswire/ -- Get In Shape For Women—the first fitness franchise to focus uniquely on small-group personal training—has rolled out fresh branding initiatives all geared toward creating a new look and feel to coincide with Get In Shape For Women's four-part transformation model.

Since 2006, the franchise has grown to include 94 studios in 18 states and has since evolved into a complete weight training, cardio, nutrition and accountability program based on a transformation model focused entirely on results.

Over the past six years Get In Shape For Women has helped thousands of women—primarily in the age range of 40-60 years who haven't found success with other weight loss options—transform their bodies and their lives. The new slogan, "Discover the First Complete Training Program For Women," encompasses the fundamentals of the Get In Shape For Women system—a complete package featuring four components with everything needed for a successful transformation. By explaining caloric intake and expenditure and how it relates to strength training, cardiovascular training and nutrition, Get In Shape For Women educates its clients on the science behind why their transformation is proven to work.

A central part of the rebranding campaign is the addition of "Jane," a fit, smiling woman whose image was carefully selected to reflect the target demographic of the Get In Shape For Women client.

The logo was also updated to include a registered trademark sign and the words "small group personal training." The new look and feel of the fresh branding initiatives will be replicated across all marketing initiatives moving forward.

About Get In Shape For Women

Founded in 2006 by Brian Cook, Get In Shape For Women offers small-group, personal training for women in a private, upscale studio. Clients experience weight training, cardio, nutrition and accountability for a complete fitness program for women. The company expects to add 45 additional locations by the end of 2012,expand another 100 units in 2013 and add 200 units each year from 2014 toward its eventual goal of 5,000 locations worldwide. The Northeast, particularly New Jersey, is the primary target for growth in 2012. For more information, please visit

SOURCE Get In Shape For Women

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