Fashion Fair Cosmetics Partners with The Steve Harvey Morning Show
-Fashion Fair to Help Female Listeners Locate Their Love and Realize Their Beauty Potential
-Fashion Fair Introduces "Beauty Minute"
CHICAGO, Feb. 28, 2012 /PRNewswire/ -- Fashion Fair Cosmetics, announced it has forged a partnership with The Steve Harvey Morning Show to help women find their love and realize their beauty potential on the Locate your Love Dating Game.
Lucky female contestants from the Locate Your Love Dating Game will receive "First Date Makeovers" and an arsenal of beauty tips from notable Fashion Fair makeup artists before they go on their dates. The contestants' Locate Your Love Dating Game experience will be featured on the show weekly and in webisodes on the Fashion Fair microsite on steveharvey.com, locateyourlove.com, FashionFair.com and on Fashion Fair's Facebook page.
Clarisa Wilson, President of Fashion Fair Cosmetics and Sam Fine, celebrity makeup artist and Fashion Fair Cosmetics Creative Makeup Director, will kick off the campaign with a live interview on The Steve Harvey Morning Show, Wednesday, Feb. 29, 8:15 a.m. EST.
"We are thrilled to partner with The Steve Harvey Morning Show and Locate Your Love," said Wilson. "Locate Your Love is a powerful platform for Fashion Fair Cosmetics; it allows us to engage and empower our consumers, and with a little luck and Fashion Fair lipstick, help women find love."
Additionally, Fashion Fair Cosmetics will provide weekly "Beauty Minute" segments, voiced by Fine, on The Steve Harvey Morning Show—covering everything from runway trends to how to find the perfect foundation. And, the show's co-host Shirley Strawberry will share product highlights on-air weekly.
The Steve Harvey show has six million listeners and is the number one-rated syndicated morning show in the urban landscape. His life experiences provide him with incredible insight and allow him to speak to his audience on everything from the latest news to how to enrich their lives and now with Fashion Fair, help women put their best face forward.
Fashion Fair Cosmetics and Steve Harvey encourage listeners to tune in to the dating adventures of these women as they embark on this unique and fun-filled dating and beauty-makeover adventures.
About Fashion Fair
Fashion Fair Cosmetics, a division of Johnson Publishing Company LLC, is a global prestige cosmetics brand for women of color. Founded in 1973 in conjunction with the Ebony Fashion Fair traveling show, the world's largest touring fashion show that raised over $55 million for scholarships and various charitable causes, Fashion Fair is a trusted and revolutionary brand. Fashion Fair products can be found in 652 prestige stores in the U.S., London, Paris, Canada, the Caribbean and at www.fashionfair.com.
SOURCE Fashion Fair CosmeticsBack to top