Award-winning creative marketer and developer John Colascione releases new paperback edition of Mastering Your Website, a web marketing book which includes the latest research in search engine promotion for publishers.

WEST PALM BEACH, Fla., July 18, 2012 /PRNewswire-iReach/ -- President, CEO and award-winning marketer John Colascione of Searchen Networks Inc., has written a new book titled "Mastering Your Website", The Insider's Guide To Fully Understanding Your Website, Search Engine Optimization and Building Your Brand (Volume 1) [Paperback]. The book introduces a revolutionary approach to fully understand your website, search engine optimization and building your brand on the Internet.

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In his new book, released and distributed by On-Demand Publishing, LLC, Mr. Colascione brings together some of the latest research in four key areas: 1) search engine optimization, 2) social media marketing, 3) content marketing, and 4) the power of brand awareness. He shares fascinating theories, case studies, search engine algorithm research as well as his own discoveries of new, revolutionary approaches to marketing your web site.

"In the beginning of April 2012 Google announced the release of a significant and large scale update to its search algorithm which took place in late February. This particular update has been considered an extension of previous updates which have taken place over the last year or so called 'Google Panda' but are unlike those which are related to content, identifying the originators of content, and brands. This is likely why this latest tweak has been given a brand new squeaky clean name: 'Google Penguin', because it's not about content anymore. No, it's gone further than that, it's clearly about links," says author John Colascione. "This book, which I originally released on April 16, 2012 covers what Google had been working on for a while, and the release of the book happens to line up perfectly for markers wanting to get a full detailed grasp on what just transpired, and what's likely coming down the road." he added.

About The Author: John Colascione

John Colascione is President and CEO of Searchen Networks ® Inc., an internet marketing and search engine consultancy and research firm in New York. The company also provides a variety of consulting services related to running and developing an online business. Offers web site management, server administration as well as self-service tools which enable consumers to register domain names, setup web hosting, order and install SSL certificates, marketing tools and more. Mr. Colascione has won five awards for creative advertising and marketing between 2006 and 2007 from the LIAC, the largest and most celebrated advertising and marketing association on Long Island.

For more information on this book please visit www.website-marketing.org  

Media Contact:

Christopher Boyle, Long Island Exchange Inc., (631) 592-4425, media@longislandexchange.com

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SOURCE Searchen Networks Inc.

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