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Rebalancing the IT-User Relationship


The Business Value in Consumerization

SAN FRANCISCO, Feb. 29, 2012 /PRNewswire-iReach/ -- Workers nationwide are coming to expect the same freedom and flexibility in online tools at work that they get at home. Behind every user discussing business issues on Facebook and Twitter or starting up "free" instances of collaboration software, there are IT managers scrambling to manage and protect intellectual property. A recent survey of 750 front-line IT professionals showed 62% of respondents' biggest concern with consumerization of IT is network security breaches followed by possible loss of customer enterprise data.


Join author and researcher Andrew McAfee for this live webcast exploring the consumerization of IT along with Dennis O'Malley, VP of Global Services at Moxie Software. Learn how this increasing trend will ultimately help organizations drive innovation and productivity, retain customers, and create a business advantage.

Topics will include:

  • Key requirements for today's business technology, including video, mobile, social, analytics, recommendations, and social graphs
  • Considerations for data access and integration
  • Importance of the user interface and gamification techniques
  • Required organizational, skill, and role shifts
  • Recommendations for security model changes 

Date: Wednesday, March 7, 2012
Time: 11:00 AM (PT) / 2:00 PM (ET)
Duration: 60 minutes

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour. Register now for this free webcast.


Dennis O'Malley, VP, Services
Dennis O'Malley is currently VP Moxie Insight ( the thought leadership arm of Moxie Software as well as VP of Customer Delivery. In his role, Dennis leads the successful roll-out of Moxie Software solutions with customers as well as the thought leadership and over the horizon research provided by Moxie Insight. Before Moxie was a Regional VP Sales for Gartner (NYSE: IT), managing the West Coast Region, supporting Tech Providers, Investors, and End Users. His region was a consistent top performer on a worldwide basis, providing research, advisory services, consulting, and sponsorship solutions to clients. Dennis graduated with honors from the Santa Clara University MBA program and holds a Bachelor of Science in Economics from the same school.

Andrew McAfee, Principal Research Scientist, Center for Digital Business, MIT Sloan School of Management
Andrew McAfee studies the ways that information technology (IT) affects businesses and business as a whole. His research investigates how IT changes the way companies perform, organize themselves, and compete. McAfee is currently a principal research scientist at the Center for Digital Business in the MIT Sloan School of Management, and a fellow at the Harvard's Berkman Center for Internet and Society. He received his Doctorate from Harvard Business School, and completed two Master of Science and two Bachelor of Science degrees at MIT.

Paige Finkelman, General Manager, Enterprise 2.0 Conference

Paige is the General Manager of the Enterprise 2.0 Conference and newly launched Mobile Connect, guiding the direction and positioning of the live events, virtual events and webinars that make up the Enterprise 2.0 portfolio. Additionally, Paige oversees, the community site for social business which is jointly produced by the Enterprise 2.0 Conference and the InformationWeek Business Technology Network. Paige holds a LLB from the University of Manchester in England.

Media Contact: Jason Quesada of UBM TechWeb, +1-415-947-6685,

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