Nextgov Launches New Site to Lead Discussion on Role of Technology in Transforming Government
Buoyed by explosive traffic growth, the most-visited daily IT resource for feds(1) invests in groundbreaking redesign and amplified content
WASHINGTON, May 1, 2012 /PRNewswire/ -- The next generation of Nextgov.com – the all-day resource for federal technology decision-makers – is now live, announced Government Executive Media Group.
In addition to a dynamic new design and site architecture drawing from digital best practices, the new Nextgov features a faster and deeper news flow, a nationwide community of expert voices, and a heightened focus on emerging technology.
Already the federal technology site visited most each day by federal managers,(1) Nextgov is off to a record-breaking start in the first quarter (Q1) of 2012 – page views are up 23% and site revenue is up 41% over the same period last year.
Nextgov's mission is to lead the national discussion about how technology and innovation are transforming the way government agencies serve citizens and perform vital functions. Specifically, Nextgov seeks to enable senior decision making teams, comprised of technology and program leaders, to learn about and evaluate emerging technologies and transform government.
"These are critical times for federal agencies and the services they deliver, nearly all of which involve technology in one form or another," said Katherine McIntire Peters, Executive Editor for Nextgov. "Technology matters. It matters to taxpayers, to government leaders, and to the individuals who depend on what agencies buy and how they use it. We believe it's critical that we tell the larger story of how technology is transforming government."
The new Nextgov is designed specifically to meet the evolving needs of federal technology decision makers, including their insatiable appetite for news, deep interest in niche communities and content, and rapid adoption of new delivery platforms.
New elements now featured on Nextgov.com include:
- Higher velocity news and analysis on technology and government. Nextgov is continuously updated with fresh, provocative insights from key thinkers and leaders across government, academia and the private sector.
- A heightened focus on forward leaning questions regarding emerging technologies and how they might transform government.
- Deep-dive channels serving as micro-communities for federal managers seeking extended coverage, analysis and discussion around a critical federal IT topic. Channels feature a mix of original reporting and smart aggregation from across the Web.
- Optimized mobile access to federal IT headlines throughout the day across platforms, including an iPad app set to launch soon.
"In an era of heightened scrutiny on government spending, technology decisions are center stage," said Tim Hartman, President of Government Executive Media Group. "Our commitment is to provide the federal leaders charged with making these technology investments with the intelligent, forward-looking resource they need to make the best decisions, and transform how government operates."
The re-launch of Nextgov represents the third stage of a comprehensive roll-out of the next generation of Government Executive Media Group's entire portfolio – including its print, digital, events and research properties. The roll-out began with the launch of the new Government Executive magazine in October 2011 and continued with the launch of GovExec.com in January 2012. Both the print and digital launches have driven strong gains in audience and revenue, surpassing publisher expectations.
The launch of Nextgov.com is supported by premier underwriter General Dynamics Information Technology, Inc. (GDIT) as well as channel underwriters Google and NetApp.
About Government Executive Media Group
As part of Atlantic Media Company, Government Executive Media Group is dedicated to the mission of "informing and challenging the national discourse" through serving federal managers and executives across government. Government Executive Media Group is the #1 media resource for federal decision makers(1) and the essential marketing partner for companies seeking intelligent engagement with members of federal acquisition teams. For more information about Government Executive Media Group, visit mediakit.GovExec.com.
Contact: Gabrielle Beaumont 202.266.7481
(1)Market Connections, Inc., 2012.
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