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Bugaboo Americas' President, Kari Boiler, Leaves the Brand She Cultivated in the North American Market

 

EL SEGUNDO, Calif., Feb. 28, 2012 /PRNewswire/ -- Kari Boiler spent 10 years building the iconic Bugaboo brand known for mobility and modern parenting by first launching the brand in the US market as Marketing Director and then growing into Canada and Mexico. For the last four years she has led Bugaboo Americas as President.

(Photo: http://photos.prnewswire.com/prnh/20120228/LA61202)

She built the brand from the ground up with 15 strollers in her garage to an iconic brand that also greatly influenced the modern parenting category. As part of the Global Management Team, Kari stewarded the brand through the launch of several key products as well as Bugaboo's successful first regional E-Commerce site and the opening of Bugaboo's flagship store in Los Angeles. She emphasized and collaborated on strong marketing platforms that transcended the category as well as developed a diversified distribution network and relationships that continuously grew the brand year over year.

"Bugaboo is poised for great things in the years to come. They are an innovative company with an ambitious roadmap. Bugaboo has only begun to change the way we think about mobility. Expect inspiring and innovative products to come. I am very proud to have been a part of establishing the Bugaboo Americas footprint." Kari Boiler

"Kari leaves her mark not only for her business acumen but her incredible skills as a leader and a mentor. We thank Kari for her fantastic contribution to Bugaboo's global growth and we wish her the very very best." Madeleen Klaasen, Bugaboo CMO/COO.

Kari plans on spending quality time with her family as she contemplates her next career move.

SOURCE Bugaboo Americas

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