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Year in Review: BluFi Lending Characterizes 2011 as a Success, Plans Increased Growth and Charitable Work for 2012


Direct lender to open new California offices to meet consumer demand for low mortgage rates

SAN DIEGO, Feb. 27, 2012 /PRNewswire/ -- BluFi Lending, a San Diego-based direct lender for home loans, announces highlights from 2011 and planned initiatives for 2012. BluFi President and CEO, John Lee said, "2011 was a year of ups and downs for the mortgage industry, but BluFi Lending has stayed on top with a year full of achievements. We have grown our team, developed partnerships with vendors, topped lists of San Diego companies, won awards, and formalized our charitable outreach program. Bottom line: 2011 was a positive year for BluFi Lending and we are poised for more success in 2012."


2011 highlights include:

  • 48% growth in new employees
  • 78% growth in volume for Q3 and Q4 compared to Q1 and Q2
  • Developed support strategies focused on real estate professionals
  • Listed as the number one San Diego Mortgage Company in the San Diego Business Journal's Book of Lists
  • Formalized charitable outreach program, BluFi Cares, and volunteered for charities The San Diego Food Bank, and The Angel's Depot
  • Awarded the Annual Excellence Award for volunteer efforts for The Angel's Depot

For its 2012 initiatives, BluFi has aggressive growth plans to start the year by opening two new branch offices in California with plans for more. With mortgage rates at record lows, BluFi Lending executives forecast more consumers will be purchasing homes, and the company has recently increased staffing by 150% to meet the rising demand. BluFi is also on track to triple their growth in volume for 2012.

BluFi has already earned praise from San Diego real estate professionals for its reputation of closing purchase loans in as little as 21 days, but the direct lender's 2012 plans include increased marketing and support services for  the real estate industry.

BluFi Cares has already held its first 2012 initiative: the company's yearly kickoff event, held Friday, Jan. 27 at The Sheraton Carlsbad Resort and Spa, featured a fundraiser benefiting the Wounded Warrior Project. Between employee donations and the company match, BluFi Lending raised $3,000 in support of the Project's mission to raise awareness and enlist the public's aid for the needs of injured service members. Other charitable plans include the Dress for Success clothing drive in February, a home/yard clean up for local San Diegans in the summer, and volunteering for The Angel's Depot in December.

"We are already seeing increased business this year thanks to incredibly low mortgage rates for new purchase home loans," said Lee. "Combine those with BluFi's efficient paperless processes and transparent responsible lending, and we deliver a refreshing approach to home loans that consumers can get excited about. Similarly, the BluFi team is just as excited to contribute to our community with volunteerism and donations. Good business practices matched with community stewardship creates a healthy, positive work environment we're proud of. We're looking forward to more growth and triumphs in both aspects for 2012."

About BluFi Lending
BluFi Lending, based in Carlsbad, California, is one of the fastest growing direct lenders in California. For homeowners looking for a home loan for purchase, or to save money with a home loan refinance, BluFi provides a refreshingly different approach to getting a loan through its efficient paperless process and transparent, responsible lending practices. BluFi works with real estate professionals and borrowers to close most home loans within 21 days of a completed application. As a direct lender, BluFi supports the local community and consistently provides competitive rates and fees to save homeowners money by providing immediate pre-approvals over the phone or in person with a licensed Mortgage Banker. BluFi makes the home loan process fast and stress-free. Visit or call 800-644-7779.

Media contact:
Lexy Haynes
Clearpoint Agency, Inc.

SOURCE BluFi Lending

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