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Campus Advantage to Share Industry Best Practices at NAA Student Housing Conference


Staff to present at four conference sessions

AUSTIN, Texas, Feb. 23, 2012 /PRNewswire/ -- Executives and staff of Campus Advantage, a leading student housing company, are sharing their industry insights at the National Apartment Association's Student Housing Conference and Exposition, which runs Feb. 29 through March 2 in Las Vegas at the Wynn Las Vegas.


Campus Advantage team members will participate in four conference sessions. Some of the topics will include: online marketing strategies, measuring the success of residence life programs and managing different types of parents. Mark Hager, Executive Vice President, Chief Operating and Financial Officer, will join other operations executives from the student housing industry for a panel discussion on current issues.

"As a founding member of the NAA Student Housing Committee, participation in this conference is extremely important to Campus Advantage," President and CEO Mike Peter said. "We enjoy sharing with others some of the exciting things we are doing."

While the complete conference schedule may be found at, the following programs will be delivered by Campus Advantage staff:

  • Madison Meier and Katy Smerko present "Analyzing and Optimizing Your Online Marketing Strategies" on Wednesday, Feb. 29 from 3:15 p.m. to 4 p.m.
  • Jonathan Bove presents a breakout session about "Measuring the Intangibles: Applying Metrics for Success in Residence Life and Operations" on Thursday, March 1 from 10:45 a.m. to 11:45 a.m.
  • Dan Oltersdorf discusses "Collegian Parent Intervention: A dose of sanity for today's hovering 'Backpack' parents. Goodbye 'Helicopter' and hello 'Backpack' Parents!" on Friday, March 2 from 8:30 a.m. to 10 a.m.
  • Mark Hager participates Thursday, March 1 from 9 a.m. to 10:30 a.m. in the general session titled "Exchange and Engage with the Executives"

About Campus Advantage
Campus Advantage (CA) is an Austin-based real estate firm that offers higher education management, development, acquisition and consulting services. The Company works to create winning partnerships between colleges, universities, investors, developers and owners in an effort to help students achieve their academic and personal goals. Campus Advantage is committed to providing innovative and customized solutions for premier student housing communities. For additional information, please visit

Media Contact:
Tim Hanson
T: 512-579-5462

SOURCE Campus Advantage

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