Inward Strategic Consulting Announces 2012 Silicon Valley Employee Brand Engagement Summit at The University Club in Palo Alto, CA on June 27
First of a Multi-City Series to Explore Internal Branding for Marketing and HR Professionals
BOSTON, June 13, 2012 /PRNewswire/ -- Inward Strategic Consulting, www.inwardconsulting.com, a leading brand engagement consulting firm, announces its first Employee Engagement Summit, to be held at The University Club in Palo Alto, CA on June 27, from 8:00 a.m. - 12:00 p.m., to explore the emerging field of internal branding and employee engagement. Inward's clients include Walmart, HP, Zurich Financial Insurance, Fidelity Investments and Ericsson.
"The foundation of a successful company lies in its employees and their alignment to the organization's culture, strategy and brand promise," said Allan Steinmetz, CEO and Founder of Inward Strategic Consulting. "Alignment between the HR and marketing professionals is the key to make this happen within the company."
At the event, Inward will unveil research on the effects of aligning the internal and external branding activities and messages, and illustrate through speakers and examples how this alignment leads to higher growth, better margins, lower turnover, higher productivity, and greater customer loyalty and retention. Inward will also outline its proprietary, copyrighted approach to creating alignment between a company's external and internal branding activities. Internal branding is a cultural shift within an organization, where the employees become more customer focused and more business focused. Speakers include:
- Monique Mulbry, Senior Director, Brand Strategy, Identity and Communications at Cisco
- Arun Sinha, Senior Facility Fellow, Yale School of Management and former Global CMO at Zurich Financial Insurance
- Rick DeMarco, West Coast Manager at Inward Strategic Consulting, and former Director of Employee Engagement at HP
Steinmetz, who will serve as the summit moderator, adds, "To be a leader in today's marketplace, one cannot depend on improving brand awareness and preference alone, but on how aligned an organization is with its company's values, vision and brand and promise among customers and employees."
Space is limited, so early registration is recommended. The registration fee is $99 and includes a continental breakfast. For questions about the agenda or registration process, please feel free to call Lizzy at 617.558.9770 x308 or email her at firstname.lastname@example.org. Additional conferences in this series will take place in Chicago, New York and Dallas and Boston.
About Inward Strategic Consulting
Inward Strategic Consulting, a leading brand engagement consulting firm for more than 15 years, specializes in vision, mission and values, team alignment, internal branding, change communications, external branding and communications planning. Inward offers full- service marketing intelligence and research that bridges the gap between strategic consulting firms and traditional advertising/communications companies. Inward believes that a company's brand and its products should be a reflection of the behavior of the people who work there and the customer experiences they provide. Inward helps companies such as Walmart, HP, Fidelity Investments, Pitney Bowes, Oxfam, Zurich Financial Insurance, and Ericsson, align their employee's behavior and attitudes with brand promise and values so that they provide positive customer experiences. For more information, please go to www.inwardconsulting.com.
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