ViSalus™ Names Janice Jackson Chief Brand Officer
Branding Initiative to Reflect Customer Lifestyle Experience and Opportunity
LOS ANGELES, June 8, 2012 /PRNewswire/ -- ViSalus, the number one challenge marketing company with its Body by Vi™ 90-Day Challenge, today announced its appointment of Janice Jackson to Chief Brand Officer. Jackson is a member of ViSalus' senior executive team and reports directly to Ryan Blair, Co-Founder and Chief Executive Officer of ViSalus.
As Chief Brand Officer, Jackson oversees ViSalus brand and culture initiatives, developing and implanting company-wide strategies to ensure that brand and culture standards are consistent across all touch points and geographies. In that effort, Jackson heads the Product Marketing and Research & Development departments, as well as the Global Creative Services, Public Relations and Human Resource groups.
"I am excited to have Janice as a member of our executive leadership team," stated Blair. "Her experience and expertise are inspiring, and she is a true partner, helping lead us to build a global, consumer-centric lifestyle brand."
For 25 years, Jackson has held leadership marketing, branding and innovation roles in the consumer packaged goods industry. She joins ViSalus after serving as Senior Vice President and Chief Marketing Officer on the Management Board at JAFRA Cosmetics, where she headed up the worldwide Marketing and R&D functions. During her tenure, Jackson led the JAFRA brand refresh and revolutionized the JAFRA product portfolio, launching award-winning and leading-edge color and cosmeceutical lines in Mexico, Brazil, India, Russia, various European markets and the US.
Previously at both AstraZeneca Pharmaceuticals and Amway Corporation, Jackson created and held leadership positions in their respective Innovations divisions. She completed her 12 year tenure at Amway as Vice President of Global Brands, responsible for 15 nutrition, cosmetics and household brands across 65 countries. In this role, as well as developing and managing the global product portfolio, Jackson initiated breakthrough worldwide brand experience and customer relationship programs.
Scotland-born, Janice is a graduate of the University of Strathclyde in Glasgow, Scotland. She is fluent in English, German & French. She resides in Los Angeles with her husband and two daughters.
Founded in 2005 with headquarters in Los Angeles, CA and Troy, MI, ViSalus™ is the company behind the wildly successful Body by Vi™ Challenge, a 90-day health transformation platform. ViSalus champions personal victories and entrepreneurship through a social marketing model, premium products, and support community. Simple, Affordable, Rewarding & Fun—the Body by Vi Challenge is the fastest growing health and fitness Challenge in North America today. ViSalus™ is majority-owned by Blyth, Inc. (NYSE: BTH) www.ViSalus.com
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