Search:, Philly's Insider Blog, Launches "Philly 101" Video Series


Videos Feature 101 Residents Sharing Their Favorite Philly Finds

PHILADELPHIA, March 15, 2012 /PRNewswire/ -- Today, the Greater Philadelphia Tourism Marketing Corporation's (GPTMC) will launch Philly 101, a daily video series starring 101 residents who share their Philly tips and insights (ones that you wish you knew) in about 60 seconds. When all 101 minutes are completed, Philly 101 will be a must-see movie—made by and starring in-the-know Philadelphians—that people can watch anytime and from anywhere.

People & Places:

The videos star 101 different Philadelphians, sharing the real deal about their city. The authentic voices range from Chef Michael Solomonov of Zahav and Federal Donuts and Bill Covaleski, founder and CEO of Victory Brewing Company, to a scientist from The Academy of Natural Sciences of Drexel University and a concierge at The Rittenhouse Hotel. In one minute, they'll explain who they are and what they do, and share what they think viewers should know about Philadelphia.

Where To Watch:

Starting March 15 and running for 101 days, blog readers will see a new Philly 101 video every day, and they can find all the published videos easily by going to Also, GPTMC will post the videos to its social media properties—including,,, and—making the fun and informational videos accessible to more than 200,000 Philly fans. The videos' stars and featured picks will share them with their own networks, reaching an even bigger audience.

Five Years & Two Million Visits Strong:

Part of the blog's fifth anniversary celebration, Philly 101 follows a few online milestones for GPTMC. In 2011, welcomed a record-breaking two million visits—that's one million more visits than in 2010. And just last month, GPTMC's social media properties reached 200,000 fans and followers. These Twitter and Facebook users see blog posts from every day.

History Of

In 2006, the City of Philadelphia charged GPTMC with creating a way to showcase the "new Philadelphia," going beyond the traditional things people knew about the city and uncovering the things they wish they knew. On January 5, 2007, GPTMC launched the uwishunu® campaign, which included advertising, public relations, media and consumer events and the blog The site quickly built a reputation as an authoritative and trusted source for people looking for insider information about Philly's newest and best experiences.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region's vitality.

For more information about travel to Philadelphia, visit or, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

SOURCE Greater Philadelphia Tourism Marketing Corporation

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