JACKSONVILLE, Fla., May 3, 2012 /PRNewswire-iReach/ -- With gas prices increasing and families struggling to make ends meet, Jacksonville's Boldest Company of 2011 unveiled a new plan today to help consumers battle the pump.  According to AAA, the average gas price (regular unleaded) is $3.91 – up over $0.07 in the last month – and doesn't show signs of coming down anytime soon.  BOOKITOUT.com is ready to put more cash in consumers' hands with the announcement of a new "Groupon-like" coupon program for car shoppers in Jacksonville, FL.

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Traditional group-buying programs were limited to certain makes and models offered by vehicle manufacturers or a specific dealership.  "While some discount programs do provide a great service to consumers, most of these offers only apply to new vehicle purchases and contain a lot of restrictions.  This economy has affected all people, and we want our offers to benefit everyone who uses BOOKITOUT.com," said Executive Vice President, Jonathan Hedy.  "We were voted the Boldest Company of 2011 by the people of Jacksonville for our free automotive services to consumers, and now we plan on being even bolder in 2012."  The new coupon program will debut in the Jacksonville market, providing $500 cash to a limited number of vehicle buyers using BOOKITOUT.com.  Best of all, the program applies to new and used vehicles of any make and model from any dealership listed on BOOKITOUT.com.

More consumers than ever before are turning to the Internet to research a vehicle purchase and ensure they are getting the best deal.  According to industry statistics, 90% of car buyers research online before purchasing a vehicle – which is up from 60% just five years ago.  Hedy believes as people realize the savings and simplified experience found by shopping on BOOKITOUT.com, they will tell their friends about the great deals and increase dealer sales as a result.  "Dealerships provide an invaluable service to our community.  It is our mission to increase their sales at a fraction of their current advertising costs, while keeping the consumers' best interest in mind," states Hedy.  This new initiative will be coming to major cities across the United States throughout 2012.  Visit bookitout.com/buyersdeal to learn more about the new program.

About BookItOut, Inc:

Headquartered in Jacksonville, Florida, BOOKITOUT.com launched in September 2011 and has over 5,600 customers (dealerships, finance companies, insurance carriers) across North America.  Along with its dealer values and analytics, BOOKITOUT.com also serves the consumer marketplace and is one of the leading automotive services in the United States.  Customers can find cars, sell cars, attain financing and more on BOOKITOUT.com.  Led by a 24-year old entrepreneur, BOOKITOUT.com recently received the award for Boldest Company of 2011, currently serves 3 of the 7 largest Automotive Groups in the United States, and leverages cloud computing as it seeks to redefine car shopping and the auto industry.

BookItOut and Car Shopping Simplified are service marks of BookItOut, Inc.  Any and all other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact: Adam Bridegan BookItOut, Inc., 888-246-9996, info@bookitout.com

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SOURCE BookItOut, Inc.

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