The Makers of Freschetta® Pizzas Kick Off Rally for Fresh-Tasting, Flavorful Ingredients with Introduction of Sauce Made with Sea Salt and Olive Oil
Product Introduction Includes Online Rally for Real Pizza Campaign with Thousands of Prizes Available to Consumers
BLOOMINGTON, Minn., Feb. 28, 2012 /PRNewswire/ -- From the finest gourmet chocolates to even fast-food French fries, sea salt is adding a boost of flavor to products and recipes worldwide. With the trend for more flavorful options continuing to make noise over the past couple years, the makers of Freschetta® pizza have been listening. The makers of Freschetta® pizzas have announced the introduction of sea salt and olive oil to the sauce of the brand's Brick Oven™ pizza varieties which are now available in the frozen food section of grocers nationwide. And to celebrate the brand's commitment to using flavorful ingredients, the company has kicked off the Rally for Real Pizza Campaign to spur consumers to "Boycott Blah" and "Fight for Fresch® Flavor."
"Through the Freschetta® brand we continue to make ongoing strides to improve upon our pizzas by offering the most flavorful, highest-quality ingredients in the frozen pizza category," said Stacy Bergmann, Freschetta® Senior Brand Manager. "We have taken note of how consumers are continuing to seek out better, more flavorful ingredients like sea salt and olive oil, and are excited to have added these fresh-tasting ingredients into our pizza sauce."
Sea salt is produced through the evaporation of seawater, typically with little processing, leaving trace minerals behind, offering a more flavorful alternative to table salt, which is processed to remove these trace minerals. Olive oil also offers a flavorful solution as a fresh ingredient, and according to a recent study by Johns Hopkins University School of Medicine, may have heart health benefits associated with it.
In addition to the new sea salt and olive oil ingredients, Freschetta® pizzas offer flash-frozen vegetables picked at the peak of freshness and unique blends of real cheeses and premium meats, for a deliciously fresh taste experience unlike other traditional frozen pizzas.
Freschetta® pizzas featuring sauce made with sea salt and olive oil are now available in the following Brick Oven™ varieties: 5 Italian Cheese, Pepperoni and Italian Style Cheese, Zesty Italian Style Supreme, Spinach & Mushroom and Three Meat Medley. The sea salt and olive oil sauce will be incorporated into the Naturally Rising line of Freschetta® pizzas later this year.
Rally for Real Pizza Campaign
With more lines of communication between brands and consumers open than ever before, the makers of Freschetta® pizza are not only listening – they are helping to lead the charge in creating buzz for the demand for better, more flavorful ingredients with the Freschetta™ Rally for Real Pizza campaign.
During the month of March, 2012, the makers of Freschetta® products are asking consumers to "Rally for Real Pizza" by pledging to serve the frozen pizza with the highest-quality, most flavorful ingredients – Freschetta®pizza. The Rally for Real Pizza campaign will consist of multiple elements utilizing Facebook, Twitter and bloggers.
- Facebook Rally Mosaic – Consumers can boycott blah and fight for Fresch® flavor by submitting a photo to the Rally Mosaic on the Freschetta™ Facebook Fan page – http://www.facebook.com/freschettapizza – from February 27 through March 30, 2012 for a chance to win. Each week, the Freschetta® brand team will select 100 winners – to each receive five Freschetta® pizzas. On March 30, 2012, an additional 10 winners will be selected to win Freschetta® Pizza for a Year.
- Twitter #PizzaRally Profile Photo Challenge – Consumers can stand for Fresch® pizza flavors by changing their Twitter profile photo to their favorite Rally for Real Pizza badge, found at RallyforRealPizza.com. Each day from March 16 – 20, 2012, @Freschetta will randomly select five lucky Twitter followers showing off their Rally for Real Pizza badge to win a Freschetta® Pizza Prize Pack and each day during the challenge, one randomly selected winner will receive Freschetta® Pizza for a Year.
- #PizzaRally Twitter Event – Consumers can join @Freschetta for a two-hour Rally for Real Pizza #PizzaRally Twitter Event on Tuesday, March 20, 2012 from 7 – 9 p.m. EST. The two-hour event will feature #PizzaRally questions, Freschetta® pizza facts and 26 great giveaways including the chance to win Freschetta® Pizza for a Year.
"We are really looking forward to seeing how much support consumers can add to the Rally for Real Pizza campaign taking place online," said Lindsay Stang, Freschetta® Associate Marketing Manager. "By utilizing Facebook, various Twitter activities and a strong network of bloggers, we hope we can really spread the word about fresh-tasting ingredient options that families can turn to right in the frozen pizza aisle with Freschetta®pizzas."
For more information and to find out where to buy new Freschetta Brick Oven® pizzas with sauce made from sea salt and olive oil, visit Freschetta.com. To keep up with the latest news about Freschetta®pizza, "Like" Freschetta on Facebook.
About the Freschetta®Brand
Freschetta®products are part of the national brand portfolio of Schwan's Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan's Consumer Brands, Inc. has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta®, and Tony's®pizzas, Pagoda Express™ snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Freschetta® products, visit www.Freschetta.com.
About The Schwan Food Company
The Schwan Food Company is a privately held, multibillion-dollar business that manufactures and markets fine frozen foods through home-delivery, retail-grocery and food-service channels. Its many popular brands include Red Baron®, Tony's®, and Freschetta® pizza, Mrs. Smith's® and Edwards® desserts and Schwan's® fine frozen foods. Based in Minnesota for nearly 60 years, the company's subsidiaries employ about 17,000 people in the United States. To learn more about Schwan, visit us at http://www.theschwanfoodcompany.com on the World Wide Web.
©2012 Schwan's Consumer Brands, Inc. All Rights Reserved.
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