Latina Lifestyle Bloggers Collective Partners With the MiTú Network
Blogger Network Includes More Than 300 Self-Publishers - Partnership Highlights Modern Latino Voices Via MiTú's Growing Programming
SANTA MONICA, Calif., Aug. 15, 2012 /PRNewswire-iReach/ -- The Latina Lifestyle Bloggers Collective, the only online community for Latino Lifestyle Bloggers, and MiTú, the 100% Latino lifestyle network on YouTube, have partnered to bring premium Latino lifestyle content to more than one million MiTú network subscribers. The new partnership will highlight the Latina Lifestyle Bloggers Collective YouTube channel, which features lifestyle videos that interest today's modern Latina. More than ten monthly videos will launch the channel, and will include fashion reviews, beauty guides, food tips, fashion and craft DIY instructionals, travel tips, gaming, and pop cultura.
"We are incredibly proud to have the Latina Lifestyle Bloggers Collective as part of our MiTú Network. Their community, like ours, consists of dedicated, passionate content creators who possess a unique expertise and point-of-view about a variety of lifestyle genres that are especially of interest to Latinos," said Beatriz Acevedo, President of the MiTú Network. "Strategic relationships like this one will help us continue to grow our MiTú network and brand as it is one further way of providing our audience with the culturally relevant programming that is so hard to find in traditional media today."
MiTú Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the U.S. and abroad. With the exploding number of U.S. Latinos watching videos on YouTube, MiTú offers a compelling alternative to traditional Hispanic programming in addition to media opportunities for viewers and advertisers. Programming features are a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing its content around six key channel categories: Health, Beauty, Food, Family, Home and Pop Cultura.
"I am excited to grow our blogger network reach by partnering with MiTú," stated Ana Lydia Ochoa-Monaco, founder and president of the Latina Lifestyle Bloggers Collective. "This partnership provides an opportunity for our blogger network members to showcase their diverse interests and contribute to fashion, beauty, and other lifestyle interests to a broader audience," she added.
Launched in April, 2011, the Latina Lifestyle Bloggers collective was founded by padma media and marketing, Inc., as a learning and partnership resource for the growing and influential Hispanic lifestyle blogger community. The collective's goal is to help Latino lifestyle bloggers who don't identify themselves as "Mami" or "Papi" bloggers, and leverage their influence in the growing Hispanic market by creating lifestyle-specific tweet chats, blogger carnivals, webinars, training conferences, and brand partnerships. The collective now includes more than 300 curated lifestyle bloggers — who write and vlog about various lifestyle topics ranging from natural hair, to wine, to technology, and fashion — with monthly (combined) page views exceeding 20 million.
"Latino Lifestyle Bloggers influence consumer buying behavior by providing trend-right information to their highly engaged following," stated Ana Lydia Ochoa-Monaco, CEO of padma media & marketing, Inc. "The Latina Lifestyle Blogger Network is the only resource that addresses the specific needs and voices of these savvy and influential bloggers."
Latinas are the fastest growing population segment in the U.S. and currently represent 17% of all females 18-49 In the U.S., the largest growing consumer market to date in both traditional and digital platforms. That percentage gets close to 50% in markets like Los Angeles and Miami. The MiTú network will cater primarily to Latina women who control the purse strings to the Hispanic household budget.
Currently, MiTú features a variety of more than 100 Latino lifestyle channels with a loyal following. Original programming from MiTú's award-winning team includes the next generation of great Latin chefs, designers, makeup artists, health experts, financial planners, and more--and will compliment the Latino Lifestyle Bloggers who are growing in popularity.MiTú's partner channels are hubbed in various cities in the United States and internationally in countries such as: China, France, Spain, Chile, Colombia, Venezuela, and Mexico; all of them with strong U.S.-based subscribers. Likewise, Latino Lifestyle Bloggers are located throughout the world.
A tweet chat to introduce the partnership to a larger vlogger base is scheduled for Today, Wednesday, August 15th , from 6:00 p.m. PST/9:00 p.m. EST to 5:00 p.m. PST/10 p.m. EST. The tweet chat will celebrate the Latina Lifestyle Bloggers Collective YouTube MiTú Channel Launch and introduce the channel vloggers. Twitter users can join the tweet chat by following @MiTúNetwork and @LatinaLifestyle and following the #LLBlogMiTú hashtag. Subscribe to the Latino Lifestyle Bloggers Collective MiTú Network Channel by clicking here: http://bit.ly/PRBJn1.
About the Latina Lifestyle Bloggers Collective - The Latina Lifestyle Bloggers Collective, www.llbloggers.com & www.facebook.com/latinalifestyleBloggersCollective, is an international community of more than 300 Latino Lifestyle Bloggers with a reach of more than 20 million (combined) page views per month. Aiming to be more than a list of bloggers that write/blog about topics that don't fit into the umbrella "mom/mami" and "dad/papi" blogger category, The Latina Lifestyle Blogger Collective celebrates Latino Lifestyle Bloggers by providing a platform that encourages members to share accomplishments, resources, and tools with other group members. The Latina Lifestyle Bloggers Collective, moderated by padma media and marketing, Inc., encourages online and offline member collaboration opportunities by creating and managing two Lifestyle-focused blogger conferences each year. In addition, the collective shares brand to blogger, agency to blogger, and/or blogger to blogger partnerships. Currently, the collective has an editorial partnership with Latina Magazine, and blog network partnerships with Blog Trends, FitFluential and Southern California Lady Bloggers. For more information about the Latino Lifestyle Bloggers Collective, visit www.llbloggers.com.
Media Contact: Ana Lydia Ochoa-Monaco Latina Lifestyle Bloggers Collective, (310) 598-5735, email@example.com
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