Adspace Expands National Footprint
Company Continues to Grow its Vast Digital Mall Media Network by Adding 64 New Malls; Expands Reach in Top DMAs
NEW YORK, Aug. 6, 2012 /PRNewswire/ -- Adspace Networks, owner of the largest in-mall digital advertising network in the country, has acquired Access 360's Mallvision assets including an exclusive sales representation agreement with Simon Property Group's OnSpot Digital Network that adds 47 premier Simon Malls to the Adspace Digital Mall Network. As part of the deal, Adspace will now also represent 17 other malls including GSM Worldwide Media's large format digital network in 11 Mills Properties, for a total of 64 new malls added to the network.
The deal increases Adspace's mall count by nearly 50 percent, from 141 to 205, enabling the network to reach 48 million individual shoppers each month through its 2,864 digital displays.
Adspace Networks will raise gross impressions from 415 million to 641 million per month, while adding Phoenix to its top 12 market list and two new malls in the influential Miami market.
The combined properties also significantly expand Adspace's audience reach across the county's top DMAs. In the top 10 DMAs Adspace now reaches 35 percent of adults ages 18 – 49 (see chart below)
Adspace will now have a presence in 47 premier Simon Malls across the country. Malls of note include:
- The Westchester in New York, home to New York State's first Nordstrom.
- Roosevelt Field in New York offers Bloomingdale's, J.C. Penney, Macy's, Nordstrom, Dick's Sporting Goods and more than 270 specialty stores.
- Copley Place in Boston, the city's most distinctive, upscale shopping destination located in the historic Back Bay with 75 stores.
- Lenox Square in Atlanta is the Southeast's premier shopping destination, anchored by Bloomingdale's, Neiman Marcus and Macy's, featuring nearly 250 specialty stores.
- Dadeland Mall in Miami, known throughout the world as one of Miami's premier shopping centers with more than 185 specialty stores.
"We are very excited to be working with Simon Property Group," said Dominick Porco, chairman and CEO, Adspace Networks. We have long admired the quality, strength and depth of the Simon digital mall portfolio and are pleased to now be representing it. Adspace and Simon recognized the strategic benefit of combining networks to consolidate and create a singular digital offering to the advertising buying community that presents increased impressions delivered in a consistent format. The acceleration of our market penetration to 47 million upscale individuals every four weeks gives Adspace tremendous media scale. We dwarf every cable network in reach, and can deliver this desirable audience at less than half the CPM, so Adspace can be a terrific complement to a TV plan."
About Adspace Networks, Inc.
Adspace Networks, Inc. (www.adspacenetworks.com) owns and operates the Adspace Digital Mall Network, the largest in-mall digital network in the country. Currently located throughout 205 Class A malls across the United States, the network consists of 2,864 HD "Smart Screens" in three formats: nine foot "floor mounts" in portrait format, 42 to 63 inch "aerials" in landscape format, and 8-by-14 foot "spectaculars" in landscape format. All Smart Screen displays show programming to enhance the shopping experience which combines a mix of the best sale items in the mall, the hottest seasonal items available, fashion trends and mall events. The network reaches 48 million unique individuals each month (source: Scarborough), and is particularly effective at reaching teens, young adults and women. Adspace is also a charter member of the Digital Place-based Advertisings Association (DPAA), an organization that is helping to provide standards and best practices for the burgeoning, digital place-based video advertising industry.
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