WXYZ-TV To Launch First African-American Network In Detroit
SOUTHFIELD, Mich., July 12, 2012 /PRNewswire/ -- WXYZ-TV announced today that it will introduce the first-ever over-the-air broadcast network designed for African Americans. Bounce TV will premier on ABC affiliate WXYZ-TV this fall. The agreement was announced by the E.W. Scripps Television Station Group, owners of WXYZ-TV.
"Bounce TV is a very meaningful programming option for our digital spectrum and an ideal way to serve the 390,000 African-American households throughout Southeast Michigan," said Ed Fernandez, E.W. Scripps Divisional General Manager and WXYZ-TV Vice-President and General Manager. "We are delighted to be their exclusive home in Detroit."
WXYZ serves more than 1.9 million homes in nine counties in the Detroit television market. With the addition of WXYZ, Bounce TV will now reach 75% of African American homes and nearly 55% of total homes in the United States. Bounce TV was launched recently in Dallas, New York, Los Angeles and Baltimore and is also available in Chicago, Atlanta, Philadelphia, Houston, Washington D.C., Cleveland/Akron, Milwaukee, Charlotte, Cincinnati, Indianapolis, Kansas City, Hartford/New Haven, Norfolk, Dayton, West Palm Beach, Birmingham, Memphis, Louisville and Richmond, Virginia.
Bounce TV targets African Americans, primarily between the ages of 25-54 with a programming mix of theatrical motions pictures, live sports, documentaries, specials, inspirational faith-based programs, off-net series and original series. The Bounce TV schedule also includes sports programming including football and basketball games from the nation's largest African American athletic conference, the Central Intercollegiate Athletic Association (CIAA).
"It is our privilege to be in business with E.W. Scripps and welcome them to our growing family of Bounce TV affiliates," commented Jeffrey Wolf, Bounce TV Executive Vice President of Distribution. "We are thrilled that Bounce TV will be seen on such a strong station as WXYZ in such a critical market as Detroit."
Scripps (www.scripps.com) is a leading media enterprise driven to develop and expand its digital strategies including social gaming, while embracing its rich history in delivering quality journalism through television stations, newspapers and Scripps Howard News Service. Creative, talented and energetic employees are leading the way at 19 television stations in major cities such as Denver, San Diego, Detroit, Phoenix, Cleveland, Cincinnati and Tampa. The Scripps digital group is growing and gaining momentum with new product offerings, enhancements, and technology that gives customers more options than ever before to find the information and entertainment they crave.
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