NEW YORK, July 16, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Consumer Trends in the Fish & Seafood Market in China

http://www.reportlinker.com/p0847710/Consumer-Trends-in-the-Fish--Seafood-Market-in-China.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Fish_and_Seafood

Synopsis

This report provides the results for the Fish & Seafood market in China from Canadean's unique, highly detailed and proprietary survey of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.

Summary

Why was the report written?Marketers in the Fish & Seafood market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Fish & Seafood market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

What are the key drivers behind recent market changes?Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope Consumer survey data for the following specific categories: Ambient Fish & Seafood, Dried Fish & Seafood, Fresh Fish & Seafood (Counter), Frozen Fish & Seafood, Raw Packaged Fish & Seafood – processed pieces and Raw Packaged Fish & Seafood – whole cuts.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights Private labels account for a high percentage of Fish & Seafood distributed despite the undeveloped, fragmented state of the Chinese retail market. Penetration is highest in the Ambient Fish & Seafood category, where private labels account for 30% of the market by volume.

Pre-Mid-Lifers have the largest share of the Fish & Seafood market by value, 18%, closely followed by Older Consumers and Older Young Adults. The market is evenly distributed. No age group consumes Fish & Seafood disproportionately, with the market value mirroring the country's population profile.

Frozen Fish & Seafood is the largest product category by value in the Chinese Fish & Seafood market, accounting for 61% of the market by value and 57% of the market by volume.

Companies Mentioned Carrefour China, Wal-Mart Super center, China, Tesco ChinaTrust Mart, Wumart Stores. Group, Dashang Group, Metro Cash & Carry, Wuhan Zhongbai Group Co., Ltd., A-Best Supermarket Co., Ltd, New Cooperation Joint-stock trade chain CO., Ltd.

Table of Contents1 Introduction1.1 What is this Report About?1.2 Definitions1.2.1 Consumer Trends1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)1.2.3 End Consumers1.2.4 Volume Units and Aggregations1.2.5 Exchange Rates1.2.6 Population Profiles (for interpretation of tables and charts)1.3 Methodology1.3.1 Introduction1.3.2 Large scale, international, program of online consumer surveys1.3.3 Nationally Representative results (age, gender)1.3.4 Parents answered on their children's behalf1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories1.3.6 Integrated with industry calling and secondary research2 Consumer Segmentation, Group Value and Trend Influence2.1 Cohort Groups and Fish & Seafood Market Value2.1.1 Age Groups2.1.2 Gender Groups2.1.3 Location Groups2.1.4 Education Achieved Groups2.1.5 Wealth Groups2.1.6 Busy Lives Groups2.2 Cohort Groups and Market Value by Category2.2.1 Ambient Fish & Seafood2.2.2 Dried Fish & Seafood2.2.3 Fresh Fish & Seafood (counter)2.2.4 Frozen Fish & Seafood2.2.5 Raw Packaged Fish & Seafood - processed pieces2.2.6 Raw Packaged Fish & Seafood - whole cuts2.3 Behavioral Trends and Market Value2.3.1 Ambient Fish & Seafood2.3.2 Dried Fish & Seafood2.3.3 Fresh Fish & Seafood (counter)2.3.4 Frozen Fish & Seafood2.3.5 Raw Packaged Fish & Seafood - processed pieces2.3.6 Raw Packaged Fish & Seafood - whole cuts3 Consumption Analysis3.1 Consumption Frequencies by Age and Gender3.1.1 Ambient Fish & Seafood3.1.2 Dried Fish & Seafood3.1.3 Fresh Fish & Seafood (counter)3.1.4 Frozen Fish & Seafood3.1.5 Raw Packaged Fish & Seafood - processed pieces3.1.6 Raw Packaged Fish & Seafood - whole cuts3.2 Consumer Profiles by Product Category3.2.1 Ambient Fish & Seafood3.2.2 Dried Fish & Seafood3.2.3 Fresh Fish & Seafood (counter)3.2.4 Frozen Fish & Seafood3.2.5 Raw Packaged Fish & Seafood - processed pieces3.2.6 Raw Packaged Fish & Seafood - whole cuts4 Brand vs. Private Label Choices4.1 Brand vs. Private Label Volume Share4.1.1 By Category4.2 Fish & Seafood Brand Choice and Private Label Shares4.2.1 Ambient Fish & Seafood4.2.2 Dried Fish & Seafood4.2.3 Fresh Fish & Seafood (counter)4.2.4 Frozen Fish & Seafood4.2.5 Raw Packaged Fish & Seafood - processed pieces4.2.6 Raw Packaged Fish & Seafood - whole cuts5 The Share of Consumers Influenced by Trends5.1 Trend Drivers of Consumers' Product Choices5.1.1 Overall Fish & Seafood5.1.2 Ambient Fish & Seafood5.1.3 Dried Fish & Seafood5.1.4 Fresh Fish & Seafood (counter)5.1.5 Frozen Fish & Seafood5.1.6 Raw Packaged Fish & Seafood - processed pieces5.1.7 Raw Packaged Fish & Seafood - whole cuts6 Consumption Impact: Market Valuation6.1 Fish & Seafood Value Impact of Consumer Consumption Behavior6.1.1 Market Value by Category6.1.2 Market Volume by Category6.2 Fish & Seafood Value Analysis by Category6.2.1 Share by Category6.2.2 Expenditure per Capita by Category6.2.3 Expenditure per Household by Category6.3 Fish & Seafood Volume Impact of Consumer Behavior Trends6.3.1 Share by Category6.3.2 Consumption per Capita by Category6.3.3 Consumption per Household by Category7 Retailer Choice, Switching and Category Share of Organized Retail7.1 Retailer Volume Share of Organized Retail7.1.1 Retailer Share by Volume of Organized Retail in Fish & Seafood7.2 Retailer Volume Share by Category of Organized Retail7.2.1 Retail Share by Volume of Organized Retail - Ambient Fish & Seafood7.2.2 Retail Share by Volume of Organized Retail - Dried Fish & Seafood7.2.3 Retail Share by Volume of Organized Retail - Fresh Fish & Seafood (counter)7.2.4 Retail Share by Volume of Organized Retail - Frozen Fish & Seafood7.2.5 Retail Share by Volume of Organized Retail - Raw Packaged Fish & Seafood - processed pieces7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Fish & Seafood - whole cuts7.3 Levels of Retailer Switching in the Last Six Months7.3.1 Matrix of Switching Behavior in Last Six Months of 20117.3.2 A-Best Supermarket Co., Ltd Switching Analysis7.3.3 Carrefour China Switching Analysis7.3.4 Dashang Group Switching Analysis7.3.5 Metro Cash & Carry Switching Analysis7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis7.3.7 Tesco China Switching Analysis7.3.8 Trust Mart Switching Analysis7.3.9 Wal-Mart Super center, China Switching Analysis7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis7.3.11 Wumart Stores. Group Switching Analysis7.3.12 Other Switching Analysis7.4 Profiles of End-Consumers of Fish & Seafood, by Retailer Used7.4.1 A-Best Supermarket Co., Ltd7.4.2 Carrefour China7.4.3 Dashang Group7.4.4 Metro Cash & Carry7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.7.4.6 Tesco China7.4.7 Trust Mart7.4.8 Wal-Mart Super center, China7.4.9 Wuhan Zhongbai Group Co., Ltd.7.4.10 Wumart Stores. Group7.4.11 Other8 Appendix8.1 About Canadean8.2 DisclaimerList of TablesTable 1: Volume Units for the Fish & Seafood MarketTable 2: Foreign Exchange Rate – CNY Vs. US$, 2011Table 3: China Survey Respondent Profile (weighted), 2011Table 4: China Fish & Seafood Value Share (%), by Age Groups, 2011Table 5: China Fish & Seafood Value Share (%), by Gender, 2011Table 6: China Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011Table 7: China Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011Table 8: China Fish & Seafood Value Share (%) by Wealth Groups, 2011Table 9: China Fish & Seafood Value Share (%) by Busy Lives Groups, 2011Table 10: China Ambient Fish & Seafood Consumer Group Share (% market value), 2011Table 11: China Dried Fish & Seafood Consumer Group Share (% market value), 2011Table 12: China Fresh Fish & Seafood (counter) Consumer Group Share (% market value), 2011Table 13: China Frozen Fish & Seafood Consumer Group Share (% market value), 2011Table 14: China Raw Packaged Fish & Seafood - processed pieces Consumer Group Share (% market value), 2011Table 15: China Raw Packaged Fish & Seafood - whole cuts Consumer Group Share (% market value), 2011Table 16: China Total Ambient Fish & Seafood Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 17: China Total Dried Fish & Seafood Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 18: China Total Fresh Fish & Seafood (counter) Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 19: China Total Frozen Fish & Seafood Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 20: China Total Raw Packaged Fish & Seafood - processed pieces Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 21: China Total Raw Packaged Fish & Seafood - whole cuts Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011Table 22: China Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 23: China Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 24: China Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 25: China Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 26: China Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 27: China Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 28: China Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 29: China Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 30: China Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 31: China Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 32: China Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011Table 33: China Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Table 34: China Ambient Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011Table 35: China Dried Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011Table 36: China Fresh Fish & Seafood (counter) Consumer Profiles (% consumers by sub-group), 2011Table 37: China Frozen Fish & Seafood Consumer Profiles (% consumers by sub-group), 2011Table 38: China Raw Packaged Fish & Seafood - processed pieces Consumer Profiles (% consumers by sub-group), 2011Table 39: China Raw Packaged Fish & Seafood - whole cuts Consumer Profiles (% consumers by sub-group), 2011Table 40: China Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Table 41: China Ambient Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011Table 42: China Dried Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011Table 43: China Fresh Fish & Seafood (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011Table 44: China Frozen Fish & Seafood Survey-tracked Brand Shares by Volume (% Vol), 2011Table 45: China Raw Packaged Fish & Seafood - processed pieces Survey-tracked Brand Shares by Volume (% Vol), 2011Table 46: China Raw Packaged Fish & Seafood - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011Table 47: China, Overall Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 48: China, Ambient Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 49: China, Dried Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 50: China, Fresh Fish & Seafood (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 51: China, Frozen Fish & Seafood: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 52: China, Raw Packaged Fish & Seafood - processed pieces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 53: China, Raw Packaged Fish & Seafood - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011Table 54: China Fish & Seafood Market Value (Yuan Renminbi million), by Category, 2011Table 55: China Fish & Seafood Market Value (US$ million), by Category, 2011Table 56: China Fish & Seafood Market Volume (Kg m), by Category, 2011Table 57: China Fish & Seafood Market Share (US$ million), by Category, 2011Table 58: China Fish & Seafood Expenditure Per Capita (Yuan Renminbi), by Category, 2011Table 59: China Fish & Seafood Expenditure Per Capita (US$), by Category, 2011Table 60: China Fish & Seafood Expenditure Per Household (Yuan Renminbi), by CategoryTable 61: China Fish & Seafood Expenditure Per Household (US$), by CategoryTable 62: China Fish & Seafood Market Volume Share (Kg m), by Category, 2011Table 63: China Fish & Seafood Consumption Per Capita (Kg m / Population m), by Category, 2011Table 64: China Fish & Seafood Consumption Per Household (Kg m / Households m), by Category, 2011Table 65: China Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011Table 66: China Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 67: China Dried Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 68: China Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 69: China Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 70: China Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 71: China Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Table 72: China Switchers to A-Best Supermarket Co., Ltd for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 73: China Switchers From A-Best Supermarket Co., Ltd for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 74: China Switchers to Carrefour China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 75: China Switchers From Carrefour China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 76: China Switchers to Dashang Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 77: China Switchers From Dashang Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 78: China Switchers to Metro Cash & Carry for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 79: China Switchers From Metro Cash & Carry for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 80: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 81: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 82: China Switchers to Tesco China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 83: China Switchers From Tesco China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 84: China Switchers to Trust Mart for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 85: China Switchers From Trust Mart for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 86: China Switchers to Wal-Mart Super center, China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 87: China Switchers From Wal-Mart Super center, China for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 88: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 89: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 90: China Switchers to Wumart Stores. Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 91: China Switchers From Wumart Stores. Group for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 92: China Switchers to Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 93: China Switchers From Other for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011Table 94: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011Table 95: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011Table 96: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011Table 97: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011Table 98: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011Table 99: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011Table 100: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011Table 101: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011Table 102: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011Table 103: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011Table 104: China Profile of Fish & Seafood Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011List of FiguresFigure 1: Consumer Panel Report MethodologyFigure 2: China Fish & Seafood Value Share (%), by Age Groups, 2011Figure 3: China Fish & Seafood Value Share (%), by Gender, 2011Figure 4: China Fish & Seafood Value Share (%), by Urban and Rural Dwellers, 2011Figure 5: China Fish & Seafood Value Share (%) by Education Level Achieved Groups, 2011Figure 6: China Fish & Seafood Value Share (%) by Wealth Groups, 2011Figure 7: China Fish & Seafood Value Share (%) by Busy Lives Groups, 2011Figure 8: China Ambient Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 9: China Ambient Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 10: China Dried Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 11: China Dried Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 12: China Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 13: China Fresh Fish & Seafood (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 14: China Frozen Fish & Seafood Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 15: China Frozen Fish & Seafood Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 16: China Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 17: China Raw Packaged Fish & Seafood - processed pieces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 18: China Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011Figure 19: China Raw Packaged Fish & Seafood - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011Figure 20: China Fish & Seafood Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011Figure 21: China Fish & Seafood Market Share (US$ million), by Category, 2011Figure 22: China Fish & Seafood Expenditure Per Capita (US$), by Category, 2011Figure 23: China Fish & Seafood Expenditure Per Household (US$), by CategoryFigure 24: China Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011Figure 25: China Ambient Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 26: China Dried Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 27: China Fresh Fish & Seafood (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 28: China Frozen Fish & Seafood Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 29: China Raw Packaged Fish & Seafood - processed pieces Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 30: China Raw Packaged Fish & Seafood - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011Figure 31: China People Who Have Switched Retailer for their Fish & Seafood Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011To order this report:Fish and Seafood Industry: Consumer Trends in the Fish & Seafood Market in ChinaMore  Market Research ReportCheck our  Industry Analysis and Insights

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